In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.