In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been penalized or not and how the Disavow Tool works. They further give some insights on how to identify good and bad links, and how to best contact a webmaster to remove a link. Finally, Natalie also shares her experience of current backlink removal work.