In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.
