Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.