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The Perfect Customer Experience – Podcast Episode #227

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us. 

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Leapfrogg

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1 Comment
  • David Black on December 12, 2013

    Rosie is absolutely right – most companies and marketers alike look at things from the same perspective – “What’s in it for me?”
    By turning things around and making the customer experience the all important factor, the results will follow – it should be obvious.

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