Is Guest Blogging Dead? – Felice Ayling – Podcast Episode #236
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She gives some advice for legitimate linking using “do follow” or “no follow” codes and offers tips for genuine guest bloggers worried about their status.