In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social media use for small independent retailers, and whether such retailers can be successful both on and offline. Matt notes that central to effective social media usage is a strong business strategy, which will in turn dictate which social channels are best used. He talks about the potential risks of having an online presence for all retailers and finishes by highlighting the strengths and differences between the range of social platforms.