Are Brands Becoming Better Publishers? – Lisa Mandel – Podcast Episode #252

Posted by in Internet Marketing Podcast on July 8th, 2014 0 Comments

This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as they evolve into publishers, and notes that they must be topical, relevant and engage with their audience via the appropriate channel – all of which is dependent on having a great strategy. She ends by highlighting some brands which are producing great content and how it is being used to great effect.

quill logo 01c7f467ecaae837e0cd9f0f2c277134 Are Brands Becoming Better Publishers? – Lisa Mandel – Podcast Episode #252

Quill: Global Content Creators

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