How Digital Has Disrupted The Buyer’s Journey – Felice Ayling – Podcast Episode #255

Posted by in Internet Marketing Podcast on July 29th, 2014 0 Comments

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional method, the inbound marketing strategy, and how brands need to use more of an inbound approach in the digital age. Finally she discusses how brands need to think beyond the sale to develop brand loyalty from their customers.

digital1 300x128 How Digital Has Disrupted The Buyers Journey   Felice Ayling – Podcast Episode #255

pixel How Digital Has Disrupted The Buyers Journey   Felice Ayling – Podcast Episode #255