This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider much more than just their own advertising as a consumer is now likely to look elsewhere for information on a product. He finishes by giving some top tips for brands on how to implement effective digital strategies.
