Evolve your marketing strategy in 7 steps – Jonathan Slobom & David Allmond – Podcast Episode #263

In Internet Marketing Podcast, The Digital Marketing Blog by Felice Ayling0 Comments

In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies. They start by discussing the typical progression of a brand’s marketing team and give some general tips on how to avoid the common pitfalls that occur when a business expands. They then go through each of the steps of their INSPIRE marketing strategy cycle – Insight, Needs analysis, Segmentation, Prioritisation, Intended positioning, Readiness, Execution – which can help brands improve their strategies year on year. Finally, they talk about a particular case which utilised their cycle very successfully, as well as discuss their own podcast which is currently in production.

Peppered Moth

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