In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies. They start by discussing the typical progression of a brand’s marketing team and give some general tips on how to avoid the common pitfalls that occur when a business expands. They then go through each of the steps of their INSPIRE marketing strategy cycle – Insight, Needs analysis, Segmentation, Prioritisation, Intended positioning, Readiness, Execution – which can help brands improve their strategies year on year. Finally, they talk about a particular case which utilised their cycle very successfully, as well as discuss their own podcast which is currently in production.
