In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about getting the most from your email newsletters. Felice starts by discussing whether they still have the same amount of value that they once did, and how this differs from industry to industry. She then gives some top tips for getting the most out of your newsletters such as ensuring it is fully integrated to all of your other channels. Finally they talk about the various CRM tools that are available.
