Making the Leap to Freemium – Ben Harris – Podcast Episode #269

In Internet Marketing Podcast by Felice Ayling0 Comments

In this week’s Internet Marketing Podcast Andy talks to Ben Harris, CEO of Decibel Insight, about the benefits that can come from using a freemium business model. Firstly Ben gives an overview of Decibel Insight and describes why they took the decision to provide a freemium service. He then goes over the benefits it provided for the business and the positive reaction gained by users. People were extremely grateful for being providing a free service, albeit with additional costs, and were more prepared to engage in conversation with Ben, which ultimately led to them learning about how they improve the service.

Decibel Insight

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