Welcome to Part 4 in our series of blog posts where we’re suggesting 40 Content Marketing Tools to make your job easier in 2016. We’ve already covered Research, Ideation and Creation, and this week we’re looking Marketing. Read on to find our recommendations for the top tools to help you when it comes to promoting your content.
In many ways, Mailchimp really has revolutionised email marketing. Giving you the ability to collate lists of email subscribers and create template based email campaigns, split test and then analyse your responses and results, this really is a must-use promotional tool.
One of the more labour intensive aspects of content promotion is social media sharing. One post among the noise isn’t going to do a lot, you really need to be posting regularly.
Thankfully, this is where Buffer can help. You can set it to schedule posts across all your social profiles and be secure in the knowledge that your social media marketing is being taken care of.
It’s all well and good having a tool to schedule your posts for you, but knowing when to schedule those posts to get optimal reach is just as important.
Tweriod will tell you this. It analyses your followers and tweets to determine when the best times to send a post are. Very simple, very useful.
Like Buffer, Tweetdeck is a great tool to help you schedule social media posts. As the name suggests however, it is more concerned with Twitter than the other social networks.
Ultimately, there are a number of tools that you can use for this purpose, including the ever popular Hootsuite. Which you choose comes down to your requirements e.g. if Twitter is your priority and you don’t want to pay anything, Tweetdeck is for you.
PR and marketing have always been intrinsically linked, but with content marketing coming to the fore, this link has become even more important.
PRWeb is the perfect tool to make the use of this crossover. It lets you send out press releases to a huge number of journalists and publications with the goal of securing press coverage.
If your content is in any way newsworthy, PRWeb and similar tools are a great way to get a boost.
Acquired by LinkedIn in 2012, Slideshare has become a business staple. Presentations have always been great promotional tools, but their lifespan could often be short – it’s hard to promote a presentation after it’s happened.
But, that’s exactly what you can do with Slideshare. Upload the slides and notes from your presentation and even those who weren’t there can benefit from your knowledge.
A difficult tool to categorise as this can be used almost anywhere in the content marketing process – research, ideation etc. but it most easily fits into promotion because it can give you a great idea of the leading lights in your niche on twitter and therefore those to whom you want to publicise your content.
Perfect for influencer marketing as a means of promotion, Followerwonk lets you see a variety of stats for Twitter users and even automatically follow them from within the app. Another great Moz tool.
IFTTT stands for “If this then that” and basically does what it says on the tin. And it can be set up to do almost anything.
So for example, set it so that:
The permutations are almost endless, as there a hundreds of apps and conditions that can be used.
For promotional purposes, this can be a great way to automate a lot of the interaction aspect and save you some time.
Or you know, just use it to change your phone’s wallpaper each day!
Not a solution for everyone because, quite frankly, it’s a very pricey bit of kit, but CisionPoint is pretty much the boss when it comes to a full PR software package.
If you’re doing any kind of outreach or influencer marketing, CisionPoint will make your life easier. It’s a combination of extensive contact database and press release kit. If you’re looking for high end, top coverage in mainstream media or the best of niche media, CisionPoint is perfect.
In this instance, counting the pennies might just be worth it.
That’s it for this weeks post, we hope you’ve found these useful. As usual, if you have any comments or want to suggest any other tools that we might have missed, please feel free to comment below. Look out for the last in our serious of posts where we’ll be concluding by looking at tools to help with Measurement.