Welcome to part 5 and the last in our series of posts, 40 Content Marketing Tools to make your job easier in 2016. We’ve already looked at tools to help you when researching, coming up with content ideas, tools to help with the creation of content and tools for marketing your content so this week, naturally, we’re looking at the top tools to help measure your content.
33/ Majestic SEO
As the name suggests, more SEO than content data, but then what is content marketing without SEO?
If you’re interested in finding out how many links a piece of content has earnt (and you should be) Majestic SEO is great tool.
There are other tools that do the same, but Majestic SEO is quite simply one of the best.
34/ Google Analytics
Simply put, the most important measurement tool for any online campaign – social, SEO, Content or otherwise.
To really get the most out of it though, everything needs to be set up correctly, and that can be tricky.
SiteVisibility can actually help with this. Our team of experts can guide you or take care of the whole process for you.
A measurement tool created specifically for content, Parse.ly is as you would expect, much more specialist than Google Analytics.
Featuring aspects like sentiment analysis, sponsored content ROI analysis as well as almost all other content metrics you could ask for, Parse.ly is really a tool for those whose main concern is content i.e. media and publishing companies.
Similar to Parse.ly, Chartbeat is a specialist content measurement platform used by some of the world’s biggest publishers to analyse how their audiences are interacting with their content.
Again, if you’re not pushing out a lot of content on the regular, this may be a solution larger than is required, but as a market leader it’s worth including.
Goes hand in hand with Google Analytics, but useful more from a nuts and bolts perspective. You want to make sure that there are no technical problems that is causing people to avoid or not engage with your content. Search console is the tool for that: it’ll help you identify broken links, 404s and multitude of other technical aspects that could contribute to a poor user experience.
A specialist social media analytics tool, Quintly is another of the high-level measurement solutions that are not relevant for everyone, but something to which all content producers should consider aspiring.
Being able to track your social media performance alongside other content metrics is essential for improving content production moving forward, and Quintly is one of the best tools for this purpose. If you have the budget and the need, it’s an ideal choice.
Combining all of the above into a simple package, yet for a relatively affordable price, is Cyfe.
It can be a completely integrated dashboard for everything from page views to sales to social shares to keyword rankings to company finances.
For those on a budget who want a simple but effective analytics solution, Cyfe could be just that.
A social media analytics tool with a primary focus on competitor analysis, Unmetric could also be used for research purposes.
However for an easy to use comparison between your content’s performance and your competitor’s, Unmetric is a great package.
So there you have it, 40 content marketing tools that could make your job easier in 2016. Try one, a few or all of them and let us know your results.
And of course if you have any other recommendations for our list, let us know. Why not tweet us @SiteVisibility
If we get get enough suggestions, we might just update this list for 2017 and beyond!