BrightonSEO slides – April 2016

Since it’s beginnings in a room above a pub, BrightonSEO has always been a great occasion and this April’s conference was no different. In fact, it was arguably the best yet (It was definitely the busiest!) and it turned out to be a great send off to the Brighton Dome before the UK’s biggest SEO conference moves to the Brighton Centre in September. It’s impossible for everyone to see each of the talks so for those who couldn’t make it this time round, or for those who missed a talk on the day, we’re collating each of the speakers’ slides to go alongside the videos of the main stage. We’ve ordered them in the same way as the schedule of the day to make things nice and easy.

We haven’t managed to track down all of the slides yet but we’ll be updating and adding to this post as and when we do! If we’re missing any slides and you come across them, feel free to email Sean and we’ll get them added.

Morning Sessions – First Tracks:

Below you can watch the video of the main stage at this April’s BrightonSEO, featuring the talks from the Future Proof and Links sessions with the slides from each session below.

Future proof:

• Nichola Stott – How Generation Z is Driving Change in Search UX: Brighton SEO 2016
• Mel Carson – Personal branding tips and tactics for professionals
• Rob Bucci – Deep diving into featured snippets: How to earn more and rise to the top

Crawl:

• Barry Adams – How to find and fix crawl optimisation issues
• Dawn Anderson – Hunting For Googlebot – The Quest For ‘Crawl Rank’
• Oliver Mason – Server Logs after Excel fails

Biddable

• Simon Jacobson – How search can empower marketers to connect user intent to brand experience
• Saija Mahon – Biddable media as a driver of demand fulfilment
• Samantha Noble – Harnessing the power of audience marketing through PPC

International

• William Cecil – International Search – Four Pillars of Success

Morning Sessions – Second Tracks:

Links

• Marcus Tober – Ranking Factors Reloaded – Why Content Is Your Key To Success
• Christoph Cemper – Link Knowhow – 7 Things you didn’t know about links, redirects and rel-canonicals
• Tom Bennet – Site Speed for Content Marketers
• Catherine Warrilow – Epic PR fails and what we can learn from them

Fundamentals

• Sonia Mazzotta – Getting into Google News: why it’s worth it
• Rachael Dines – Fundamentals of Video SEO
• Andrew Halliday – Basic Guide to Sever Analysis
• Raj Nijjer – How Listing Data Impacts Local SEO for Enterprise and Brands

Success and Analytics

• Rhys Jackson– Why marketers need a great A.S.S (download)
• Arianne Donoghue – What it’s like having GA Premium?
• Stephen Kenwright – Engagement Rate Optimisation: How and Why to CRO All the Things
• Juan Gonzalez – The trend is your friend – 10 examples of how bad SEO decisions can kill your upwards trend on Google

Onsite

• Judith Lewis – Technical Gotttas and Gotchas
• Matteo Monari – How to Survive the Merge of 2 Mega-Sites: 2 sites, 2 languages, 4 million daily PageViews
• James Perrott – Guaranteeing success with your on site strategy
• Nicole Bullock – Google Webmaster Tools: The Search Consolation Prize?

UX

• Yiğit Konur – Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience
• Aferdita Pacrami – What games can teach us about user experience and conversion
• Dominic Woodman – Faster is Better: What is AMP and how useful is it?
• Warren Cowan – Yes, the customer is always right: How giving customers what they want looks after your SEO (download)

Lunch:

Community

• Erica McGillivray – Putting Your Best Self Forward: Etiquette and Branding in Your Community
• Stephanie Chitty – Marketing like a parent of three kids
• Amy Brann – Brains in Business

Afternoon Sessions – Third Tracks:

Again, you can watch the video of the talks from the main stage, featuring the Results and Content Strategy sessions, with the slides for those and each of the other sessions below.

Results

• Jon Earnshaw – How to Fix any SEO Problem
• Lisa Myers & James Finlayson – Why SEO Needs to Get Emotional
• Greg Gifford – Marketing to Local Customers

Content

• Conor McNicholas – The Hybrid – Lessons from publishing that won’t destroy time and space.
• Chantal Smink – Why you need a content cull
• Amy Merrill – Debunking the Content = Links Fallacy

Social

• Natalie Jones – Inbound Comedy: Stand out by making your audience laugh
• Alexandra Tachalova – Reactivating Twitter accounts: proven techniques and methods
• Olga Andrienko – Ways to localize your global brand

Collaboration

• Jamie Peach & Dipesh Pattni – Under the hood of client/agency partnerships

Technical

• Colin Woon – How afraid should SEOs be of JavaScript?
• Emily Mace – International Targeting with Hreflang Tags
• Jan-Willem Bobbink – Using Free Machine learning APIs for SEO

Afternoon Sessions – Fourth Tracks:

Content Strategy

• Laura Hampton – How to Build Useful Audience Personas to Guide Your Digital Strategy
• Mike Essex – Internal Communications: How to turn employees in to your greatest marketers
• Hannah Butcher – Hello, my name is blogger. Don’t make me mad!

Business

• Collette Easton – Secrets of Successful SEO Teams
• Cosmin Negrescu – How to grow the hell out of your agency
• Nancy Scott – Gamifying SEO in large organisations

Ecommerce

• Siobhan Swainston – Handling On-Site for Retail and Fashion Businesses
• James Perrin – In Pursuit of UGC – The Power of Genuine Customer Reviews
• Alec Bertram – Ecommerce keyword research: Completing large-scale analysis in a small-scale world

SERPS

• Louise Li – What Everyone Wants To Know About Google Direct Answers
• Gerald Murphy – The Real Reason Why Google Invented Hummingbird
• Rob Kerry – Using PHP To Reclaim Your Organic Search Keyword Data

Afternoon Sessions – Keynote Speaker

• Natalie Nihai – Creating Persuasive Content

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