The importance of knowing your audience – Simon Swan – Internet Marketing Podcast #353

In Internet Marketing Podcast, The Digital Marketing Blog by Marcos Martin0 Comments

In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.

Links:

Simon’s blog

 

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