The Paid Search sector continues to evolve and mature. Since its introduction in the mid-90s the sector, chameleon-like, has presented itself in many different formats. Providers have bitten the dust since then; others have merged; some have simply rebranded. However, whilst the nature of what we do continuing to change apace, it’s important for us as digital marketers to grasp the new opportunities that present themselves. As the industry re-shapes; the opportunities and threats evolve.
However, not every industry consists of a $34b global market like Paid Search.
At SiteVisibility we see one of the biggest opportunities for both clients and agencies with the expansion of mobile. The future of this ever growing sector will enable Pay Per Click (PPC) to reach a new segment of an audience yet remain capable of delivering creatively designed strategies and campaigns for mobile users.
With the upcoming integration of Bing and Yahoo search engines, we also expect the potential growth of this channel to surge. Location targeting and re-targeting through paid search continues to boom as it becomes more relevant to the user. Read on