Author Archive » Alan

Alan Alan Cairns+ is an SEO copywriter at SiteVisibility. Writing on and offsite copy for a number of key clients and working on SEO and social media campaigns. Read more of Alan's posts here

Google’s New Privacy Policy

Posted by in News, Social Media & Online PR on January 30th, 2012 3 Comments

Google have announced their new privacy policy, which comes into effect on the 1st of March. The new policy is intended to centralise and make simpler its old Ts&Cs. The move has been met with the same despair, praise and controversy that every Google announcement seems to warrant, and marks the end of over 60 current privacy policies into a new, simpler, integrated policy.

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The main change seems to be that user data will be shared across Google platforms and products. Processing over one billion search requests every day, Google collect a lot of data about its users and now data from search, YouTube, Gmail, Docs and other services will integrated, making it all the more insightful and helpful both to Google and its users, through personalisation.
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ABC’s of SEO: Q is for Queries

Posted by in ABC's of SEO on January 25th, 2012 0 Comments

3274597033 1388a96be6 o ABCs of SEO: Q is for QueriesSearch is great because of its simplicity. You can find just about anything you can think of online, as long as you can articulate the thought with a keyboard. The problem is the abundance of information available. You need to narrow your search, refine it, and this is where additional search queries can come in really handy. Google can do a lot more than simply return search results based on keywords; it can also convert currency, do maths equations, find related information and find relevant information from a specific source. It can identify certain URLs and domains, and even help you to understand the size of a website.

The site: command will return results from a particular domain. This is useful if you want to search a site that does not offer a search functionality. The link: command will return links to a particular URL. While the backlink results will not be nearly as comprehensive as other backlink tools, it can give you a good general idea of a backlink profile. Putting search terms “in quotes” will mean the search engine will treat it as one search term, and discount search results which do not include it in full. You can exclude keywords from a search by using the –minus symbol. Using these commands and symbols is a great way of tailoring your searches and finding what you are looking for.

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ABC’s of SEO: O is for Online PR

Posted by in ABC's of SEO, Social Media & Online PR on January 16th, 2012 1 Comment

Public Relations is about managing the flow of information between an organisation and the public. How does PR relate to SEO? Online PR has its own set of objectives, but has a lot in common with SEO. PR professionals looks to get a company or product mentioned in well-read and authoritative press, whether that’s a print publication or a news website, to help spread company messages and awareness of a brand. An authoritative website picking up a company story can be a great win for PR, increasing exposure of a brand or message, but it can also fulfil SEO objectives; gaining links from trusted and authoritative news sites can help a website rise up the search rankings.

The problem with online PR in the past is that it has tended to ignore SEO. This means that these company or product mentions are rarely accompanied by the keyword-rich hyperlinks which can help a website gain better visibility in search rankings.

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ABC’s of SEO: N is for No-Follow

Posted by in ABC's of SEO, Search Marketing (SEO) on December 22nd, 2011 1 Comment

No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.

No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.

 ABC’s of SEO: N is for No Follow

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Happy Click-mas! SiteVisibility’s Christmas Party 2011

Posted by in Working In Search on December 16th, 2011 0 Comments

The SiteVisibility Christmas party was a great success last night. It involved ice skating at the Pavilion, a tapas meal fit for a king, drinks at the Mesmerist and a trip to the casino for those with the stamina. Believe it or not even Santa himself showed up! We have our own Ministry of Fun to thank for the activites, and we’d like to share some of the photos of the night with our readers.

ABC’s of SEO: L is for Local

Posted by in ABC's of SEO, Search Marketing (SEO) on November 23rd, 2011 1 Comment

Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.

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Getting Included

To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on

ABC’s of SEO: K is for Keyword Research

Posted by in ABC's of SEO on November 2nd, 2011 0 Comments

There have been some interesting developments around keyword research this month, namely that Google are no longer providing search data from users logged into Google. The change has a serious impact on the data available for SEOs to make important decisions about keyword strategy. I could write a whole blog post about it, but I think Blogstorm and SEObook probably did a better job than I can.

Keyword research underpins SEO campaigns, but both the tools and software which we use and our approach conducting this research is always changing. Seeking certain user behaviour, looking for local or multilingual search variations, or unique ways of interpreting and analysing the data all calls for a bespoke approach. There’s more than one way to skin a cat – what a horrible saying that is.

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YouTube Keyword Suggestion Tool Read on

Movember UK: Penhaligon’s Pop-Up Barbershop

Posted by in News, Working In Search on November 2nd, 2011 0 Comments

As you might have realised from our blog and twitter activity recently, we’re proud to be partipating in Movember again in 2011. The aim of the campaign is to increase awareness of men’s health issues and raise funds for related charities. We’re really pleased to announce that Penhaligon’s are also participating in Mo-mania this month.

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Ever since they treated us to a fragrance profiling session, we’ve known that Penhaligon’s are a unique brand with a rich history and an expert knowledge of their field. It seems that they’re also charitable sports, as not only are the team cultivating crumb catchers this month to help raise sponsorship money and awareness, but they are also opening up a pop-up barbershop at their flagship store in Covent Garden, offering free moustache trims for Movember participants, or “mo bros”.

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Bishop’s Move Support Scope with De-Clutter Service

Posted by in News on October 28th, 2011 0 Comments

We like getting involved in charitable initiatives, so when our customer Bishop’s Move, one of the UK’s largest removals companies, mentioned their proposed campaign with Scope, we offered to join the partnership and promote the campaign online. Scope is a UK charity focused on promoting equal opportunities for disabled people and their families. Bishop’s Move are helping the cause by collecting and donating unwanted items from their removals.

Moving house can be a stressful time, not to mention a massive upheaval, so it’s unsurprising that valuable items can often end up being abandoned, left in skips or taken to the tip. Recycling or donating to charity is not always at the top of the agenda during a house move, but a wealth of forgotten and neglected valuable items often turn up. Bishop’s Move want to use these items to help support the disability charity, Read on

ABC’s of SEO: J is for Javascript

Posted by in ABC's of SEO on October 26th, 2011 2 Comments

Javascript is the most popular dynamic scripting language on the internet, and is responsible for some of the internet’s more advanced web applications. Javascript can help pack a lot of information into dynamic menu systems, and is commonly used on ecommerce sites to create large navigational menus, processing forms and submitting orders. SEOs sometimes warned against the use of javascript, claiming that it increases the code bloat of a website as well as inhibiting search engines from reading and indexing the keyword rich content contained within the code.

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Search engines can’t always read javascript – sometimes it can be coded in a way which hides keywords, anchor text and links from the search engines, so why do we see so many large e-commerce sites with this type of javascript navigation? Largely because ecommerce site’s wouldn’t be able to handle some of the more complex operations such as sending and receiving data to a database without interfering with the look and behaviour of the website.

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