Author Archive » Alan

Alan Alan Cairns+ is an SEO copywriter at SiteVisibility. Writing on and offsite copy for a number of key clients and working on SEO and social media campaigns. Read more of Alan's posts here

ABC’s of SEO: I is for International

Posted by in ABC's of SEO, International SEO, Search Marketing (SEO) on October 21st, 2011 2 Comments

In this instalment of the ABC’s of SEO, I wanted to hit on a few subjects around international SEO. Increasingly businesses are looking to tap into foreign markets and search is obviously a very powerful way of doing just that.

Do Google Favour Local Domain Suffixes?

There was a conversation recently in our LinkedIn Discussion Group about domain suffixes and their effect on rankings. Colin asked whether having a foreign domain such as .co (registered in Colombia) makes it more difficult to climb search engine results pages in the UK. Google will prioritise relevant domain suffixes, but there are many other ranking factors. Look around, international sites can still rank really well. Some businesses really benefit from having these bespoke URLs, such as bit.ly or del.icio.us.

Having local domain suffixes is generally thought of as best practise, but there are other things to consider to maximise your performance. Google also score geographical relevance by checking where the server of a website is based, so it could be worth ensuring that this is the country in question. Additionally, a geographic location for a site can be specified on Webmaster Tools.

15964697 a7f73e7b7b ABC’s of SEO: I is for International Read on

Remember, Remember, it’s nearly Movember

Posted by in Uncategorized & Miscellaneous on October 20th, 2011 0 Comments

Despite the moustache making a fashion comeback in recent years, we here in the Think Tank tend to view that particular item of facial hair with the same disgust, suspicion and disdain as any other respectable citizen, but that didn’t stop many of us participating in Movember last year. It’s a month of sponsored tache-cultivating in aid of prostate cancer prevention, research and awareness. As Kelvin remarked on the internet marketing podcast, it’s a great cause with superb marketing, and we’re proud to be part of it yet again.

SVmovember2010 Remember, Remember, it’s nearly Movember

From the 1st of November we will be letting their hair down. The hair on our upper lip that is. Last year we raised over a thousand pounds for the cause and we’re hoping to improve on that this year. You can track our progress on the SiteVisibility Movember Team page, both in terms of growth and sponsorship. Perhaps you might consider sponsoring us or getting involved yourself, if you’re the type of individual who can cultivate the appropriate fuzz. Read on

ABC’s of SEO – G is for Grammar

Posted by in ABC's of SEO, Search Marketing (SEO) on October 6th, 2011 1 Comment

Well call it synchronicity or opportunism, but the day I come to write my blog post about grammar in SEO, is the day on which Matt Cutts, Google’s content overlord, published a video about the correlation between good spelling and page rank. But there are a variety of good reason why grammar is important for SEO.

Keywords
I think that an interest in words, punctuation and grammar can really help an SEO when thinking of keyword synonyms, acronyms, misspellings and such. It’s the same eye for detail which can help you to use those keywords and phrases naturally and correctly within copy.

Audiences
Working in search, it’s sometimes too easy to forget that content is for readers. We spend so much time trying to manipulate search results with highly targeted content, sometimes we risk sacrificing quality for exposure. When creating a website, the written word is the most popular way of communicating, and making it clear, concise and sensical should be paramount.

Search Engines
The Matt Cutts video admits that despite the correlation between good spelling and grammar and high page rank, they are not currently being used as “direct signals”. It will probably be quite tricky to give a website score based on its spelling and grammar, but he has indicated that it is something he would support. Google have admitted that they use testers to manually score sites’ quality, asking questions like “Would you trust this site with your credit card?”, so it is possible that a site can be penalised for poor grammar.

Read on

Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.

207685396 aae383d4d7 Market Research: Informing SEO and Link Development   Rosie Freshwater #brightonseo

Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Delight in the Digital World: Why Settle for Customer Satisfaction – Rae Lovejoy @dweezil1968 #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

A Senior Digital Account Manager at iCrossing, Rae Lovejoy has over twenty years of experience in media sales and marketing, and five years in digital marketing. Rather impressively, she has raised over thirty thousand pounds for the NSPCC through social media activity.

Her talk was all about client retention and relationships, and about how to ensure your clients are not only satisfied, but delighted! She touched on the difficulties many encounter in explaining complex services, strategies and deliverables, as well as how to monitor and improve client relationships.

Brighton SEO – Stormy Weather: The Accuracy of Search Volume Estimation and Forescasting – Graeme Benstead-Hume @mrmetrics #brightonseo

Posted by in BrightonSEO on September 9th, 2011 0 Comments

Graeme is a self-proclaimed analytics geek here at SiteVisibility, and officially a Digital Marketing Manager. He’s got seven years of experience in designing, building and marketing websites for a range of businesses and organisations, and is a hugely enthusiastic and creative guy.

His presentation was all about correlating results from keyword estimation tools, analysing the reliability of their data and working towards finding the most accurate results for search forecasting purposes.

Brighton SEO – How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Sam Crocker is SEO Associate Director at OMD UK, and has been building a team of good SEOs there, in order to provide integrated online marketing strategies. He participated in a panel discussion at Brighton SEO in April, titled ‘Is SEO Doomed?’, and revealed that he sees himself as “an online marketer who currently is employed in SEO”.

498549076 8802bf0296 Brighton SEO   How to Pitch SEO – Sam Crocker @SamuelCrocker #brightonseo

Today’s presentation was a crash course on how to position SEO in pitches, and the key elements of developing a successful pitch. He’s had a great track record with proposals, so we were all eager to hear what he had to say.

Sam Crocker on Pitching SEO by djbarker

Photo used courtesy of @randomduck on Flickr

Brighton SEO – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse – @malcolmcoles #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Malcolm Coles is Director at Digital Sparkle, and is a London-based SEO consultant and strategist working with a variety of businesses and organisations.

In this presentation Malcolm Coles showed us how duplicate content can actually be a great asset for a website, showing us how images of Pippa Middleton could win thousands of page views and links. You can view the presentation on his blog.

Driving SEO with PPC – Kane Bartlett #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Kane Bartlett is the Senior PPC Manager at GO Optimisation and has a wealth of experience managing high profile PPC accounts. With this knowledge of big name brands, his talk on “Driving SEO with PPC” is bound to offer us some great insights.

In this quick-fire presentation the main question asked was “If we spend more on PPC will organic traffic see any lift?” Although PPC has no influence on organic search rankings the answer to this question seems to be yes. Both for high and low value products the non-branded keyword search traffic experienced uplifts as did brand searches. This uplift generated an increase within; new visitors, bookings/sales and the average order value.

So it’s clear that PPC can affect SEO but why? This comes back to how conversions are attributed to SEO and PPC. Those typing in non-branded terms may click on a PPC ad, go off to do more research and then convert through the organic results on branded terms. This is why both branded and non-branded terms see uplift.

Therefore, if there is more interaction between the PPC and SEO departments then benefits can be seen for both. The departments should be working together to create a complete package that will pay dividends throughout the whole project.

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