Spot the PPC Difference?
Recently, Google has been rolling out update after update for advert copy on the AdWords advertising platform. These changes include Ad Sitelinks (additional deep site links) , moving the display URLs under the title, allowing the first line of the description to follow the title. This of course is in addition to the recent introduction of Google +1.
I’m sure that like the rest of you, we have been updating our ads and utilising all these new updates to their full potential, but it wasn’t until recently that I spotted what I think Google have been trying to achieve.
