Twitter driving non-Twitter traffic!

I spoke on the topic of search optimisation and podcasting at the recent SIPA conference and was really interested to hear a presentation by Craig Hanna from e-consultancy (e-consultancy.com is a great resource for all things Internet Marketing).

Craig spoke on the topic of using Twitter in practice and as you can probably guess it was a really popular topic. I had already asked how many people were using Twitter and at least 30% of the room said they were. I then asked who knew why they were Twittering. About 80% of the hands went down.

photo credit: Lazurite I’ve got a twitter account butnow what?

I think one particular part of Craig’s presentation could answer this question for most people. Read on

Online PR – How to get it right first time

I recently spoke at the Sussex Enterprise‘s recent event on the topic of Online PR. There was a lot of interest so I though I’d post a couple of the key points here on a topic that is very broad and often misunderstood.

photo credit: Delcio G.P. Filho it works well but it’s hard to get right

The key difference between traditional and online; other than that online PR is online, is that instead of just influencing the influencers you can also target your audience directly using various Social Media techniques. Read on

What Makes a Succesful Internet Marketing Podcast?

I mentioned recently at the SIPA conference how popular our Internet Marketing Podcast had become and was asked to try and outline why this was.

photo credit: Joe Howell If you get it right people can’t help but listen

So what has made the podcast so successful and lead to so many thousands of downloads and subscribers? It boiled down to a few pretty simple things which I’ll outline for below.

Read on