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Post By: Dave

What Not To Miss at MeasureFest

Measurefest, our brand new conference debuts on the 17th of October at Logan Hall near Russell Square in London and it promises to bring together the best speakers in the world of analytics, CRO and marketing measurement. If you’re not excited about it, you should be. It’s not only the main event that’s happening at […]

What Makes a Good Link?

Link building is still one of core elements of SEO and it’s likely to stay that way for at least the foreseeable future. In a post penguin world, it’s the quality of links that matters, not the quantity. The interesting part of the debate is defining exactly what a quality link is. One way we […]

Linkbuilding – How Do We Get Our Great Links?

Linkbuilding is still at the core of SEO and content marketing is now at the forefront of obtaining high quality links. Whether you’re writing blog posts, creating infographics, recording podcasts or publishing eBooks the purpose is to get people to engage with them. In a lot of cases, people won’t just stumble on your content […]

Content Marketing Workshops – Key Takeaways

So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week. Content-spec It’s vital to decide on every aspect of content before it’s created: Define the audience beforehand Define where you intend to pitch it Define the purpose/what […]