Content Marketing Workshops – Key Takeaways

So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week.

Content-spec

It’s vital to decide on every aspect of content before it’s created:

• Define the audience beforehand
• Define where you intend to pitch it
• Define the purpose/what you hope to achieve
• Define the aspects of the content that will give people a reason to share it