Our parent company, AI Digital are the producers of a superb podcast series about Internet Marketing. So far, they’ve published forty-one episodes on iTunes and Feedburner and have notched up …
Use the News for Cheap Pay Per Click Traffic
If you think about it, linking your business with current affairs is a fast way to generate traffic to your site; the only snag is the news has to be …
Google’s new Quality Score Improvements Analysed
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank …
Google’s new Quality Score Improvements Analysed
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank …
3 Silly Mistakes you Might be Making When Optimising your PPC Campaign
Optimising Pay Per Click accounts for KPIs can be a challenging task. Whether it be increasing traffic for the same budget, increasing the amount of leads generated by a campaign, …
Are You Missing an Olympic Google PPC Opportunity?
The Olympics are currently captivating us all. The Opening Ceremony was an amazing display of lights and colors, and medals have already started being distributed to the Olympians. However, the …
How to do Negative Keyword Research (Part 2)
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative …
How to do Negative Keyword Research (Part 1)
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through …
Optimize your Content Network Campaign!
In the paid search marketing world, one of the topics that gets the PPC managers & optimisers discussing tactics for ages is the ‘Content Network’. The Content Network is the …
The MSN Desktop Editor Coming Soon… Screenshots!
The time has come for MSN AdCenter to make advertiser’s life soo much easier. Whilst attending the MSN AdChamps 2008, we were presented with the beta for the new MSN …