The time has come for MSN AdCenter to make advertiser’s life soo much easier. Whilst attending the MSN AdChamps 2008, we were presented with the beta for the new MSN …
Plotting the Effects of your PPC Changes
Amazing. Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday …
Paid Search & Punctuation: a Marriage Made in Hell
Whilst setting up and optimising campaigns for job boards, I have come across some real problems paid search has with punctuation. The two seem to not like each other, and …
Paid Search & Punctuation: a Marriage Made in Hell
Whilst setting up and optimising campaigns for job boards, I have come across some real problems paid search has with punctuation. The two seem to not like each other, and …
Is Hitwise Worth the Hit?
We have all heard of Hitwise. Their data is widely regarded as industry leading information, and their sample size is massive (One third of the UK market). You might have …
MSN Sets out to Kill Search Marketers
We received a poisened gift today here at SiteVisibility… It seems that after MSN’s failed acquisition of Yahoo, the Live Search Team have now changed their objective and decided to go after Search …
Yahoo Ad Generator: What’s the Verdict?
It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta …
Yahoo Ad Generator: What’s the Verdict?
It’s not often that Yahoo rolls out a new feature that turns out to be a great success, so when something is done right, and works, this time I’ve gotta …
The MSN Ad Excellence Accreditation Test – Could you Pass it?
October usually is the time of year PPC managers & optimisers choose to start studying to pass their tests with the different networks (Google, Yahoo, MSN), as the Google Accreditation …
Yahoo Panama Discriminates Against the Little Guy With Double Ads
When running a PPC campaign, one of the balances you have to find is the one between the benefits that come with biding high for top positions, or bidding low …