Author Archive » Eloi
So it’s the month of October, and for most of us it is now the perfect time to pass your Google AdWord accreditation, as the Google accreditation year runs from October and you need 2 accredited professionals per agency in order to be eligible for the Google Adwords Professional Company accreditation. Without it you won’t be able to display their fancy logo your front page. Last month I blogged about how to revise for the test, as I found it hard to obtain information about the test from one source. People blogging about AdWords tend to focus on one aspect or functionality of the service, so my aim here is to give advice to PPC managers on how to pass the test. (“60% of the time, it works every time”, Brian Fontana, 2004)
Grammar will give you some of the answers… (ctrl+scroll)
I graduated from University three months ago, and knew ever since I joined Site Visibility that I was going to go for the Google AdWord Accreditation in October. This gave me three months to get up to speed with AdWords and pass the test; if I did it, so can you!
As you guys have probably understood, Kelvin and I are seriously addicted to social media, and Sphinn in particular. I am so obsessed with making the front page, (please fuel my addiction) that I have captured data every hour for the past two weeks in order to compile a good, up to date, illustrated, informative analysis of Sphinn traffic and posting times. They should help understand how Sphinn is used, and when to post in order to give maximum exposure to your story. Kelvin also recently wrote some great recommendations for Sphinn users, and I have seen a few Sphinn analyses already.
This weekend has been very high in excitement for fans of Rugby, as the final stages of the [tag]Rugby World Cup[/tag] took place in Cardiff and Marseille. In Marseille, England managed to beat Australia -undoubtedly one of these best teams in the World- and in Cardiff, [tag]France[/tag] held off the World’s top team New Zealand by beating them 20-18. both games were very tight, and both winners only took it away by 2 points.
Being Franco-British, Saturday was delightfull for me, especially after I ended 2nd in a 500+ poker tournament! Good news all round.
So what lessons can we take from these incredible events? That the French will undoubtedly win the Rugby World Cup? For sure, but [tag]SEO[/tag]s can take so more valuable lessons from this weekend than the fact that France is the best nation at Rugby…
This year’s world Cup is in Paris, France, not Paris Texas! via flickr
Thanks to its [tag]social-networking abilities[/tag] and sponsored applications Facebook has become one of the most prominent websites in the world in a record amount of time. Sceptics already predict the fall of the platform, stating that it will inevitably follow the same route as MySpace and become less trendy (therefore used) over time, as other social networking websites appear. (the next one I have in mind being perfspot.com, which I consider to be like an RSS feed or a Google alert that shows you stuff people liked, in the given categories you selected- no need for a search engine for entertainment!)
But back to facebook, and today’s post instead of next week’s!
Facebook is mostly used for personal matters, but is increasingly acquiring linkedin’s market of business consumers who use social networking for business. Even we here at site Visibility, we recently used [tag]Facebook[/tag] as an advertising channel for a job vacancy we are interviewing for. I have used these platforms for personal and [tag]professional branding[/tag], and wanted to explain how to use your facebook profile to advertise your professional life, instead of your personal one. These tips will therefore work particularly well if you don’t have a personal life!
If you are an SEM agency with a large amount of clients, you probably know just how important your Pay Per Click team are.
However some large companies rely heavily on bid management software to try and make their team’s time go further, but that’s a mistake; PPC campaigns need to be optimised and monitored regularly, therefore good PPC managers need to be trained to understand exactly how Google Adwords thinks, acts, and communicates. Knowing the tools that give your clients great ROI is more important than thinking, ” oh, i’ ll just delegate this task to an automated program”.
Well that’s not the way we work here at Site Vis, there is a place for bid management software, but not at the expense of a human touch.
In a few weeks, I will be taking my Google AdWords accreditation test. You know, the one that allows you to call yourself a ‘Google Adwords Professional’ (I love titles!) and place the Google accreditation logo on your website. I therefore wanted to share some tips & tricks on how I’ve revised for this test, and how to start thinking like Google when it comes to answering questions that can sometimes be very ambiguous…
Don’t revise too much though! via flickr
Following on from our previous post on the top ten Sphinn avatars some debate arose about the need to tailor you’re avatar to the specific social networks audience. It’s certainly something I can agree with and there seemed plenty of evidence while researching this post. I found that many of the top Digg users have more graphic based avatars when compared to their Sphinn counterparts.
Because harnesting the power of Sphinn is a useful thing in this industry, I have compiled a top 10 of the best avatars on the social media network. Just like brands are given identities that you can (and must) adapt & optimize, avatars give your blogs and submits a touch of personality which is always a bonus in this virtual world.
Avatars that are successful eye catchers tend to be 2 dimensional. Despite technological improvements, I find that a graphic or comedy avatar will arouse curiosity much more than a simple mugshot from the webcam above your screen. Here are the Top 10 Sphinn avatars:
In order to rebel against top ten lists, I have decided to publish this post describing the 8 most important things that I have learned since becoming an Search Engine Marketer a couple of months ago at Site Visibility. Hopefully my experience might come in handy wether you are a trainee SEO, PPC campaign manager or a SEM Vetran.
“There was a sign at the counter saying 8 items or less, so I changed my name to Les” via flickr
Yesterday, YouTube announced that they would experiment and launch a new kind of video ad format on their website in an attempt to start generating money from its huge user base. Having taken over YouTube, Google has found a way to capitalize on advertisers by offering an advertising scheme that benefits, well, no one.
Over-video, not in-video advertising
Google knew that placing advertising around videos was not enough, as users do not focus on them. therefore, they could not promote any other advertising benefits than the popularity of the website itself. They therefore decided to place the advertising message in the video, as an ‘animated overlay’, basically another layer of image taking 20% of the video’s size. YouTube explains that their “presentation of advertising [...] brings you creative, compelling content and should also increase revenue flow to artists and content owners”
If you look closely, you’ll probably understand what Google is searching to do with their not-so-secret plans to get into the telecoms ad wireless industry.
At the moment, by controlling the way contents are ranked, [tag]Google[/tag] decides which information is relevant, effectively acting as a supra-regulator for the medium. Now imagine Google controlled a [tag]telecom[/tag] company on top of the internet; all they would need to become an international media conglomerate would be to buy a studio like Pixar or Dreamworks (when they were in their first year and still rough diamonds). They would then control the entire media production process from initial concept through production to delivery and measurement. And that conglomerate would scare me even more than Murdoch’s Sky network which also controls the whole production process.
Hide your business plan like a treasure… via flickr