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Felice Ayling

Thinking About DNS – Mark Lewis – Podcast Episode #254

Posted by in Internet Marketing Podcast on July 22nd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, such as better security and faster speeds for users to reach a site. He then discusses the limitations that can come from having basic DNS, which can ultimately affect brand reputation, decrease revenue and lead to a bad customer experience. He finishes by discussing some great tools for assessing your DNS, which are listed below.

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Linkedin

Twitter

Whois.net

Free DNS performance test

Content Types – Felice Ayling – Podcast Episode #253

Posted by in Internet Marketing Podcast on July 15th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips are given on how to get the most out of them for SEO.

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Econsultancy’s Periodic Table of Content Marketing

Are Brands Becoming Better Publishers? – Lisa Mandel – Podcast Episode #252

Posted by in Internet Marketing Podcast on July 8th, 2014 0 Comments

This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as they evolve into publishers, and notes that they must be topical, relevant and engage with their audience via the appropriate channel – all of which is dependent on having a great strategy. She ends by highlighting some brands which are producing great content and how it is being used to great effect.

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Quill: Global Content Creators

Twitter Updates – Matt Daley – Podcast Episode #251

Posted by in Internet Marketing Podcast on July 1st, 2014 0 Comments

This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure and how they will help businesses promote themselves more effectively. He goes through some of the recent updates, such as the ability to highlight popular tweets with larger text, and how visitors that come to a page can now be retargeted by businesses. Matt finishes by talking about the power of Twitter and how engaging with brands via the medium can have tangible results.

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Technical vs Content SEO (Part 2) – Felice Ayling – Podcast Episode #250

Posted by in Internet Marketing Podcast on June 24th, 2014 0 Comments

In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that tells Google what each page is about. She then goes on to give some advice about how best to optimise content on site, such as the effective use of headlines, tagging your images correctly and incorporating keywords successfully.

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Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249

Posted by in Internet Marketing Podcast on June 17th, 2014 0 Comments

In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking.

code Technical vs Content SEO (Part 1) – Felice Ayling – Podcast Episode #249

Google Sitemap Generator

Paid Social Media Advertising – Matt Daley – Podcast Episode #248

Posted by in Internet Marketing Podcast on June 10th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update for paid advertising on Facebook. Matt agrees that the update is beneficial for users and end users alike, and explains details of the newly introduced “Ad Sets”. In the second half of the podcast Matt reveals SiteVisibility’s Top 5 Tips for new businesses venturing into the world of paid advertising on Facebook. He finishes by explaining the features of the Power Editor for paid and organic posting on Facebook.

Capture 255x300 Paid Social Media Advertising – Matt Daley – Podcast Episode #248

Effective Social – Matt Daley – Podcast Episode #247

Posted by in Internet Marketing Podcast on June 3rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social media use for small independent retailers, and whether such retailers can be successful both on and offline. Matt notes that central to effective social media usage is a strong business strategy, which will in turn dictate which social channels are best used. He talks about the potential risks of having an online presence for all retailers and finishes by highlighting the strengths and differences between the range of social platforms.

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Online Reviews – Jan Vels Jensen – Podcast Episode #246

Posted by in Internet Marketing Podcast on May 14th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews. Their discussion focuses around a recent study by William Hartson on the economic impact of online reviews on UK businesses. Jan notes that online and offline advertisements have lost their influence and that the majority of consumers now value word of mouth and online reviews much more when making a purchasing decision. He also gives some advice on how to manage reputation and bad reviews.

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Trustpilot

Integrated Online Marketing – Dan Faggella – Podcast Episode #245

Posted by in Internet Marketing Podcast on May 9th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost and an online martial arts business. Dan talks about how he uses an integrated online marketing approach to reach new customers, for instance effective methods of using YouTube to gain customers. He then discusses auto responder software and how it can be a valuable aid to gain sales. Dan also does a lot of guest blogging and gives some advice to avoid the common issues associated with it. Finally, they chat about how to embark on successful joint ventures and some general tips for your email marketing.

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http://firstinternetincome.com/

http://www.clvboost.com/

http://scienceofskill.com/

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