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Felice Ayling

How’s podcasting doing lately? – Dave Jackson – Podcast Episode #262

Posted by in Internet Marketing Podcast on September 16th, 2014 0 Comments

In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting. Dave Jackson runs the School of Podcasting and has been making podcasts for close to 10 years. They discuss how podcasting has evolved since its conception, and how it is now much more accessible for listeners, with Apple set to make it an integral part of their software and podcast apps like Stitcher booming. Jono then chats about how to make money from podcasting and gives some top tips for those looking to start their own podcast.

podcast 300x166 How’s podcasting doing lately?   Dave Jackson – Podcast Episode #262

School of Podcasting

SEO and performance beyond your domain – Jono Alderson – Podcast Episode #261

Posted by in Internet Marketing Podcast on September 9th, 2014 0 Comments

This week Andylinkdex SEO and performance beyond your domain   Jono Alderson – Podcast Episode #261 talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider much more than just their own advertising as a consumer is now likely to look elsewhere for information on a product. He finishes by giving some top tips for brands on how to implement effective digital strategies.

Linkdex

Get involved with BrightonSEO – Felice Ayling – Podcast Episode #260.5

Posted by in BrightonSEO, Internet Marketing Podcast on September 8th, 2014 0 Comments

In this week’s InteBrightonSEO logo Get involved with BrightonSEO – Felice Ayling – Podcast Episode #260.5rnet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from advanced analytics to effective link earning tactics, submit your questions to us by email or Twitter using the #brightonseo tag.

Furthermore, we will be sharing insight from an agency perspective on how to write an effective brief. The quality and quantity of information digital marketing agencies receives from companies regarding what they want to achieve varies hugely, which in turn affects the quality of the agency’s pitch. We have written a blog post on the topic which includes a template containing all the information that you should include. At BrightonSEO we will be answering questions on the briefing process and we will also be offering a free website health check.

If you have any questions you want answered by industry experts at BrightonSEO send them to podcast@sitevisibility.co.uk or via Twitter to @SiteVisibility.

Writing a killer brief

Posted by in BrightonSEO, General Marketing, Search Marketing (SEO) on September 8th, 2014 0 Comments

future of content marketing 300x225 Writing a killer briefIf you’re thinking about or actually looking for a good search marketing agency, the quality and detail in the brief can make or break the potential success of your project.

Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really get to grips with what success actually looks like for your business. Read on

Top Tips for Creating Customer Personas – Felice Ayling – Podcast Episode #260

Posted by in Internet Marketing Podcast on September 2nd, 2014 0 Comments

stickmen 152x300 Top Tips for Creating Customer Personas – Felice Ayling – Podcast Episode #260In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses. She concludes by noting the importance of collecting as much data on your customers as possible, which will in turn help you to understand your customer’s needs.

The Power of Cartoons – Stu Heinecke – Podcast Episode #259

Posted by in Internet Marketing Podcast on August 26th, 2014 0 Comments

cartoonlink 300x42 The Power of Cartoons – Stu Heinecke – Podcast Episode #259In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.

Click here for a free trial of CartoonLink.

stuheinecke@gmail.com

 

Internationalisation Stories – Joost de Valk – Podcast Episode #258

Posted by in Internet Marketing Podcast on August 19th, 2014 0 Comments

Screen Shot 2014 08 20 at 08.17.11 Internationalisation Stories   Joost de Valk – Podcast Episode #258In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.

SiteVisibility welcomes David Joinson to the team

Posted by in Working In Search on August 12th, 2014 0 Comments

headshot dave1 copy 298x300 SiteVisibility welcomes David Joinson to the teamSiteVisibility are delighted to welcome David Joinson to the team as our new Technical SEO Manager. David has been working in Online Marketing for the past six years now, with experience in working with large global brands such as Filofax, to smaller family run businesses such as Procter Health Care.

David explains, “I take a firm working ‘with’ rather than working ‘for’ approach to my projects, and work closely with all my clients to better understand who they are and where they are going. It’s through this understanding of a client’s specific needs and goals that I’m able to create the bespoke strategies necessary to address their unique needs.”

But it’s not all work and no play, whether it’s sailing the seven seas as part of his local lifeboat crew, working for holiday companies in ski resorts, or coaching sports, David likes to be in the thick of it.

Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

Posted by in Internet Marketing Podcast on August 12th, 2014 0 Comments

In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept bitcoin payment, and the positive effect it can have on your marketing – known as the bitcoin bump. They finish by talking about the future of bitcoin and the sizeable communities and enthusiasts around the world.

8753275612 2bff6d0f57 o 300x225 Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

Posted by in Internet Marketing Podcast on August 5th, 2014 0 Comments

In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make money from verifying transactions. Adam and Joey debunk some popular myths about bitcoin and then discuss the advantages of using bitcoin for the retailer and the consumer.

8631889823 d3f6fcd73e o 300x187 Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

MyCoinSolution

info@mycoinsolution.com

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