In this week’s Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Holt Business School in London, Digital Consultant and author. They discuss Mike’s show and book on The Best of Global Digital Marketing – a selection of case studies about successful marketing campaigns from around the world. He then describes some of the campaigns and notes why they were so effective, such as Adobe’s live Photoshop prank and the launch of the Samsung S4 in Switzerland. He finishes by noting the importance of taking an integrated approach to marketing and identifies the typical features of a great campaign.
Author Archive » Felice Ayling
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.
Malcolm Slade’s article in favour of authorship.
In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies. They start by discussing the typical progression of a brand’s marketing team and give some general tips on how to avoid the common pitfalls that occur when a business expands. They then go through each of the steps of their INSPIRE marketing strategy cycle – Insight, Needs analysis, Segmentation, Prioritisation, Intended positioning, Readiness, Execution – which can help brands improve their strategies year on year. Finally, they talk about a particular case which utilised their cycle very successfully, as well as discuss their own podcast which is currently in production.
In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting. Dave Jackson runs the School of Podcasting and has been making podcasts for close to 10 years. They discuss how podcasting has evolved since its conception, and how it is now much more accessible for listeners, with Apple set to make it an integral part of their software and podcast apps like Stitcher booming. Dave then chats about how to make money from podcasting and gives some top tips for those looking to start their own podcast.
This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands. Jono starts by discussing how enterprise SEO is unlike regular SEO and notes the specific needs of bigger brands. He then talks about the buyer’s journey and how brands have to consider much more than just their own advertising as a consumer is now likely to look elsewhere for information on a product. He finishes by giving some top tips for brands on how to implement effective digital strategies.
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from advanced analytics to effective link earning tactics, submit your questions to us by email or Twitter using the #brightonseo tag.
Furthermore, we will be sharing insight from an agency perspective on how to write an effective brief. The quality and quantity of information digital marketing agencies receives from companies regarding what they want to achieve varies hugely, which in turn affects the quality of the agency’s pitch. We have written a blog post on the topic which includes a template containing all the information that you should include. At BrightonSEO we will be answering questions on the briefing process and we will also be offering a free website health check.
If you have any questions you want answered by industry experts at BrightonSEO send them to email@example.com or via Twitter to @SiteVisibility.
Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really get to grips with what success actually looks like for your business. Read on
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into your site design and tone of voice. She gives some top tips for identifying personas for both small and large businesses. She concludes by noting the importance of collecting as much data on your customers as possible, which will in turn help you to understand your customer’s needs.
In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He discusses the benefits of using humour to convey marketing messages and gives some tips on how to use it effectively in your campaigns. He then chats about the advantages of using contact campaigns for reaching out to particular people and how cartoons are a proven resource for improving email marketing.
Click here for a free trial of CartoonLink.
In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most from each form of optimisation. Finally he gives some advice for small businesses about how to localise a site and gives some recommendations on optimising it for global audiences.