In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as straight forward as possible. They then discuss a particular case where a site was losing potential customers simply because the transaction process was not presented to the customer in the order that they would expect. They finish with some golden rules for how to avoid shopping cart abandonment.
Author Archive » Felice Ayling
#BrightonSEO Competition – Send Us Your Most ‘Brighton’ Selfie to Win a Fantastic Supercar Experience
BrightonSEO is upon us and we’re just as excited as all of you about getting to listen to some of the most knowledgeable guys and gals in the field impart their pearls of wisdom.
What makes BrightonSEO even better? Its fantastic seaside location of course! Brighton has a particular quirky charm all of its own with a variety of cultural delights including the crumbling West Pier and the elegant Pavilion.
At every BrightonSEO, SiteVisibility puts on a little competition to make the day even more fun. With ‘selfie’ being named by the Oxford Dictionary as their word of 2013, and everyone from Kim Kardashian to David Cameron snapping, we felt it was about time that us SEOs got on the selfie bandwagon too.
We want you to take the most ‘Brighton’ selfie you possibly can – think fish and chips and kiss me quick hats…
The winner will win a fantastic Supercar experience!
All you have to do to enter is:
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.
In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.
This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.
Email – firstname.lastname@example.org
Phone – +44 1273 256150+44 1273 256150
There’s no escaping change and well informed marketers see the escalating pace of innovation within digital marketing as an opportunity to get ahead of the competition. Standing out from the crowd has never been so important but that’s not without its risks and in our world, it’s the digital marketers who are often responsible for managing those risks and exploiting the opportunities. How can we help? Read on
Creativity is something we value highly here at StiteVisibility and has resulted in not only some fantastic client work but also in the birth of events such as Brighton SEO and the Content Marketing Show. But as anyone who works in an agency knows, keeping this fresh approach going over time requires work and bags of new ideas.
While ‘brainstorming’ is becoming a term that us creatives try to avoid, the concept is still one that begins the creative process in almost all cases. Getting a group of people in the same space and churning out idea after idea until the right one shows itself is a staple in our creativity toolbox. The idea being that the whole is greater than the sum of its parts and with the right knowledge and expertise in the room we can achieve greatness.
I recently came across this video from the RSA that looks at how brainstorming works and whether we are getting the most from the experience. As with most RSA videos, it’s worth a watch if not a share round your team.
In my experience I’ve found many different approaches, but more often than not I’ve seen sessions succeed or fail on the ability of those in the room to get the balance between creating a safe space for sharing ideas and being able to move on from ideas that won’t fly.
The idea of constructive criticism is the one area most of us fail to get right at one time or another, either shutting down ideas too quickly or allowing bad ideas to take us off track. Often our role as creative leads is better spent facilitating the process for others and ensuring everyone has a voice and a space to get it wrong sometimes. This is when the magic usually happens.