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Post By: Felice Ayling

Get involved with BrightonSEO – Felice Ayling – Podcast Episode #260.5

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO on Friday 12th September 2014. At the conference we will be recording a special edition of our podcast with some of the speakers who will be answering your digital marketing questions. Anything from […]

Writing a killer brief

If you’re thinking about or actually looking for a good search marketing agency, the quality and detail in the brief can make or break the potential success of your project. Not only will a good brief help your potential agency to develop a tailoured response, but the process of creating it can help you really […]

Top Tips for Creating Customer Personas – Felice Ayling – Podcast Episode #260

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about the benefits of building up in depth profiles of your brand’s customer groups. By doing so you can then hone your marketing campaigns, make them more targeted to appeal directly to that group, and feed them directly into […]

The Power of Cartoons – Stu Heinecke – Podcast Episode #259

In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He […]

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most […]

Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept […]

Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make […]

How Digital Has Disrupted The Buyer’s Journey – Felice Ayling – Podcast Episode #255

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional […]

Thinking About DNS – Mark Lewis – Podcast Episode #254

In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, […]

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