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Post By: Felice Ayling

The Power of Cartoons – Stu Heinecke – Podcast Episode #259

In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing. Stu notes that there have been various studies carried out into what people remember after they’ve read something in print or on screen, and cartoons are always found to be the most memorable. He […]

Internationalisation Stories – Joost de Valk – Podcast Episode #258

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation. Joost talks about his recent involvement in the migration of The Guardian’s website from a .co.uk domain to a .com domain to satisfy its growing global audience. He discusses the differences between internationalisation and localisation, and how to get the most […]

Lowdown on Bitcoin (Part 2) – Adam Kitain and Joey Fiscella – Podcast Episode #257

In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin. They chat about how the use of bitcoin is rapidly growing with some notable brands now accepting payment by bitcoin. Adam and Joey discuss the various ways in which businesses can accept […]

Lowdown on Bitcoin (Part 1) – Adam Kitain and Joey Fiscella – Podcast Episode #256

In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. They start by explaining the basic premise of bitcoin and how it works using a peer to peer verification system. They then briefly go into mining bitcoin and how you can make […]

How Digital Has Disrupted The Buyer’s Journey – Felice Ayling – Podcast Episode #255

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey. They discuss how brands need to rethink their marketing strategies as a purchase decision is no longer a linear process. Felice talks about the different types of marketing, including the traditional […]

Thinking About DNS – Mark Lewis – Podcast Episode #254

In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, […]

Content Types – Felice Ayling – Podcast Episode #253

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips are given on how to get the most […]

Are Brands Becoming Better Publishers? – Lisa Mandel – Podcast Episode #252

This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as they evolve into publishers, and notes that they […]

Twitter Updates – Matt Daley – Podcast Episode #251

This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure and how they will help businesses promote themselves more effectively. He goes through some of the recent updates, such as the ability to highlight popular tweets with larger text, and how visitors that […]

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