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Post By: Graeme

Conversion Optimisation – Making the most of what you’ve got!

Why conversion optimisation Most search & display marketers focus on driving large volumes of traffic to a site. Site traffic can be driven through SEO, paid search, display advertising, email marketing and many other channels. The best online marketers aim to increase the quality of traffic as well as increasing the quantity of traffic. This […]

Passing the Google Analytics IQ Test

The Google Analytics IQ Exam is a formal test provided by Google for individuals to prove their proficiency in Google Analytics. The test is conducted online within the Google testing centre,, consists of 70 multiple choice questions and lasts 90 minutes. The test has an 80% pass score threshold. And it’s not easy…

Measuring Social Media with Google Analytics

Measuring social media with Google Analytics Originally produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event September 2011. Measuring social media with Google Analytics covers a number of ways to segment your Google Analytics data to better measure the success of your social media campaigns. Handouts for this presentation […]

ABC’s of SEO: A is for Analytics

We love web analytics here at SiteVisibility, we’re measurement geeks and proud. The thing is, we reckon you should be a measurement geek too! Well… if you are in any way involved in Digital Marketing, Web Design, UX, UI, Online Advertising, Social Media or online PR anyway. Analytics, or more specifically Web Analytics, is the […]

Is Agile the Answer To Your Internet Marketing Campaign Management Woes?

The Manifesto for Agile Software Development… For Digital Marketing. Every so often a marketing campaign will hit what I like to call a ‘golden age’. These campaigns fall in nicely with a set of current trends, they are carried along by a wave of social noise and community; people will be hungry to digest as […]