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Helen

How publishers can sweat their existing business assets

Posted by in Search Marketing (SEO) on June 12th, 2009 0 Comments

Leading industry players Madgex, SiftGroups and SiteVisibility have come together to create an exciting breakfast‐time event.

Even in today’s tough climate, publishers can prosper in the online arena by sweating their existing assets.

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Surviving in this climate is all about using your existing resources optimally, perhaps doing things a little differently; but also by maximising the effectiveness of your people, your technology and your strategies. Over breakfast we will give you insight into what works and what doesn’t, along with 100 ideas to take away and try, all delivered within a short briefing to let you achieve the most from your day.

For those who have a little more time, we will be holding 3 breakout sessions immediately after the briefing, answering questions from the morning and giving help and advice through one‐on‐one surgeries.

It’s on the 25th June and DPA members can book at: http://www.sift.com/breakfastseminar

We hope you might be able to attend.
cc How publishers can sweat their existing business assets photo credit: dno1967

Integrated Search Marketing – A Quick How to Guide

Posted by in Pay Per Click (PPC), Search Marketing (SEO), Social Media & Online PR on April 22nd, 2009 0 Comments

If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it?

The benefits of integrated search
Reducing Adwords spend is usually the main driving force behind integrating pay per click and natural search engine marketing, but there are a great many other advantages to this particular mix:

•    Attracting quality links to increase natural search engine positioning for your top keywords.
•    Delivering search optimised content assets that promote your brand, either onsite or offsite.
•    Driving higher volumes of relevant traffic from search engines, referrers and social media.
•    Increasing goal conversions including subscriptions, brochure downloads and online sales.

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cc Integrated Search Marketing   A Quick How to Guide photo credit: John Sexton

In short, integrated search marketing improves the effectiveness of your marketing spend, delivering a greater return on investment and enabling more creative, newsworthy content to be developed. It’s a kind of virtuous circle, the more effective your marketing mix, the more amplified your natural search positions, the better your ROI.

Read on

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