Author Archive » htrendell

htrendell Helen is a senior digital marketing professional with a decade of experience specialising in SEO, content production and online pr strategies. Helen has worked both client and agency side within the publishing, financial services, telecoms, marketing and IT sectors. Helen speaks regularly on the subjects of integrated search and integrated digital marketing and her latest musings can be found on the SiteVisibility blog, Apple Pie & Custard or top 10 business podcast on iTunes, the Internet Marketing Podcast (Twitter tag #impc).

SEO Masterclass for Publishers at the DPA Conference

Posted by in Training on October 6th, 2009 0 Comments

chess 300x199 SEO Masterclass for Publishers at the DPA Conference

SiteVisibility will be hosting an SEO Masterclass & SEO Strategy Workshop as part of the DPA Conference on the future of digital publishing. All attendees will receive an exclusive whitepaper only available at the event.

The DPA Conference will be taking place at the De Vere Grand Hotel in Brighton on Thursday 22nd October 2009 and will play host to a packed programme including:

  • A staged debate on Government plans to use the “Power of Information” to grow online publishing in the UK
  • One-hundred tips to sharpen your business as the sector emerges from the recession
  • How to get true value from open-source software
  • What leading vendors Episerver, Autonomy, Endeca, Microsoft and Mark Logic could do for your business
  • How to protect data assets and yourself from falling foul of latest data protection legislation
  • A tour of all that’s new and promising on the web and in digital publishing with Danny Meadows- Klue, one of Europe’s pioneers in online media and marketing, as your guide
  • Best in class review, featuring, Thomson Reuters and Planet Retail

To book your place at the DPA:

Visit the DPA Conference website now

Special offer for DPA Conference Delegates:

SiteVisibility are offering DPA Conference Delegates the opportunity to receive a free SEO audit at the event, which will feature details of how to increase traffic, unique visitors and subscriptions to their publishing website(s) using the very latest organic, paid and social search techniques and strategies.

To receive your FREE SEO Audit

Send your website to (put ‘FREE DPA Audit’ in the subject line) by the 15th October. *

* Only a limited number of free audits are available. Winners will be provided with their audit at the DPA Conference.

Integrated Search – 3 New Strategies You Can’t Live Without

Posted by in Pay Per Click (PPC), Search Marketing (SEO) on September 30th, 2009 3 Comments

With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!

Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?

Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?

Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.

Cookies Integrated Search – 3 New Strategies You Can’t Live Without

What has THEME, KOALA & CAPER got to do with integrated search?

Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.

So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…

Read on