Jo is the social media manager at SiteVisibility specialising in strategic social campaigns. A massive sun worshiper, eco enthusiast and travel fanatic. Follow her @jo_morley. Read More of Jo's blog posts here
It’s been a busy year for us here at SiteVisibility in terms of CSR and Sustainability as you may have noticed through various blog posts and email newsletters. As a company, it’s always been something that’s important and this year we decided we wanted to really focus on how we can help and what we should be doing so we appointed a sustainability officer to create and manage our 3 year CSR strategy.
Our overall goal is to support the communities in which we live and work by investing time and more importantly our skills as a company to help to develop sustainable opportunities for skills, jobs and wealth creation in Sussex. We are involved in working with the community in a number of different ways, from supporting local charities to getting involved with local education at schools and Universities.
Everyone in the company is given one day per annum to participate in the company’s CSR programme and this year we have seen a 170% increase in the number of team members who have chosen to get involved with some of the projects we’ve been working on.
As a social media community manager I couldn’t help but be completely pulled into the amazing/horrendous situation that is unfolding around Waitrose and their partnership with Shell as part of a Guerrilla campaign launched by Greenpeace.
Greenpeace are known for their often controversial tactics and today was no exception as they launched a social media based attract on the usually well respected Waitrose who have recently announced they will soon be having Waitrose outlets in Shell garages.
Greenpeace responded by creating a Waitrose branded micro site featuring a satirical video piggybacking on Waitrose’s supposedly ethical Christmas Video which features Delia and Heston.They dubbed over their voices now stating
“But Waitrose don’t ask you about everything. Like our partnership with Shell, who are drilling for oil in the Arctic. We know our customers care about the environment, so we’ve kept it hush-hush that we’ve buddied up with these Arctic drillers. But let’s face it, the Arctic’s for life, not just Christmas.”
They then urged customers to act now to get them to drop the partnership by voicing their opinions using the hashtag #DumpShell.
They pushed this out across Twitter, urging customers to tweet at Waitrose using the hashtag #DumpShell
I recently attended a great training course on social media for financial services as many of the clients we work with are in this sector and understanding how to get around the compliance issues and still create an engaging social campaign can be a challenge. However, we feel the pros outweigh the cons in terms on considering whether social is a viable platform.
Investment in social media marketing by financial services companies has surprisingly declined sharply since the end of 2011 despite significant growth in all other industries and growth prior to that. Social media is hugely important for financial services as although it may not seem like a convincing channel for selling insurance or current accounts now, Gen Y who will have grown up using social media as the norm are future customers and if companies are not accessible via these platforms then they may lose out on a huge segment of their audience. In the US, Gen Y now accounts for $2.4trillion worth of personal income and by 2025 this will account for 46% of personal income so this is big business in terms of the potential value that can be gained from effectively communicating with and gaining advocacy from this audience.th are in this sector and understanding how to get around the compliance issues and still create an engaging social campaign can be a challenge. However, we feel the pros outweigh the cons in terms on considering whether social is a viable platform.
As a company, SiteVisibility’s philosophy is to actively support the communities in which we live and work by investing time and resources to support our local community. As part of our three year CSR strategy we have set ourselves tough objectives and goals that are designed to ensure we are able to really have a positive impact in the local community.
This year we have reduced our energy usage and increased our recycling by over 40% and have also committed to raising £1600 for the NSPCC.
Today we are excited to launch our initiative for 2013, the SiteVisibility “Community Digital Marketing Fund” whereby we will be donating £25,000 worth of digital marketing support to be made available to local NFP organizations to help them with projects that may currently be out of scope or budget.
During the recession, many charities have been unable to achieve their goals due to funding restrictions and lower donations. Additionally, many charities are only just starting to explore the opportunities available through social media and few of the smaller charities have a strategy in place or the resources to deliver this. We feel as a company, we have the internal expertise to really help make a difference which is why next year we want to dedicate our resources and skills to help make a measurable difference.
Sussex based Not for Profits are open to apply for all of or a share of the fund from today until the 31st December. To submit an application simply fill in the form on our Facebook page telling us about your charity, the work you do in the local community and what you could achieve with our help.
Yesterday I led a training session on how social media can support charities in increasing awareness and fundraising efforts. This was part of an event created by Russell New in support of Trustees week.
In a recession, when donations are harder to come by, it is more important than ever for charities to stand out for the crowd and differentiation is becoming crucial if charities want to reach out and encourage people to take action. Social media provides an excellent opportunity for charities to tell their story, reach a wider audience and show the end result of their campaigning to maximise the impact.
For the majority of the bigger charities, social media is a central part of their marketing and communications mix and most are creating some measurable marketing and engagement successes using social media.
There’s more complexity in social media today than there was 12 months ago, more platforms and more devices to consider and for the smaller charities who don’t have the same resources or budget available they are struggling to keep up.
My presentation below was designed to give these smaller local charities and introduction into why social media is so important, how to go about creating a strategy and what to do once you’ve got yourself set up.
As part of our on-going CSR activity, the SV girls are excited to announce that they will soon we taking part in a new project to help us reach our fundraising total for the NSPCC.
During September and October, the girls of SiteVisibility will be ditching their normal attire and donning a little black dress for a whole month in the name of charity for the ‘Uniform @ Work’ project. They will be wearing their dresses for one month to promote sustainable fashion, show you don’t need to spend a fortune on what you wear to look and to raise some well-earned cash for the NSPCC.
Exciting news digital fans, with Brighton Digital Festival just around the corner we thought we’d follow up on BrightonSEO and round off the festival and test your newly acquired digital knowledge with a pub quiz to sort the men from the boys and raise some extra dollar for our dedicated charity the NSPCC whilst having some competitive fun.
The event will be taking place on Thursday 27th September at 8pm at The Caxton Arms.
If you know your Facebook from your facepalm, reckon you can express the rise of Google in the form of interpretive dance and like using play-dough to communicate abstract concepts then you should join us at the Caxton Arms for a night of silliness and digital-themed trivia!
As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests, we have hired our 2012-2013 digital marketing placement student; the future digital marketing consultant that is Natalie Wright.
SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.
So we are well into the second amazing week of the Olympics and it is apparent that London 2012 is living up to its claim as the first social Olympics. This month, London will have played host to 10,500 athletes and 11 million visitors and for the first time we have seen the action played out not just on our TVs but also across social platforms.
The official line, from Alex Huot, the IOC’s head of social media is that, “The London 2012 Olympics will be truly social and fun. We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational games between athletes and fans.” Read on
As part of our on-going CSR activity we have pledged to raise £1600 for the NSPCC. Our first big event which was held last week was the hugely successful Interagency Football tournament.
Organised by the lovely James, we all enjoyed some great football action and the sun even shone throughout! The event was held at the White Hawke pitches and we had seven teams involved so big thanks to LeapFrogg, Icrossing, ACM, DC Storm, Friday Media Group and PropellerNet who all came kitted out and helped us raise over £250.