Author Archive » John

John John McElborough is a digital marketing consultant at SiteVisibility. He writes mostly about search engine optimisation, usability, Facebook and fish. You can connect with him on Google+, linkedin & twitter or read more of his blog posts here and here.

MoneySupermarket.com makes $500 a day

Posted by in General Marketing on November 4th, 2009 1 Comment

According to a direct message I got on Twitter from moneysupermarket.com founder Simon Nixon the preeminent price comparison site nets him a cool $500 a day.

Twitter Direct Messages 1257331024330 MoneySupermarket.com makes $500 a dayThe company floated a couple of years ago with a valuation of £1 billion – looks like the recessions hit em hard:-)

Click Here for 50,000 Free Dofollow Links from a PR9 Domain

Posted by in Search Marketing (SEO), Social Media & Online PR on October 23rd, 2009 40 Comments

You might be expecting to get let down by such a spamtastic blog post title but I will really show you how to get thousands (actually unlimited) links from a PR9 domain. However this post isn’t really about a stupid link trick, it’s about the inherent flaws in all types of quantitative link data research. But you’re probably not going to read down that far anyway so don’t worry!

893845346 d207605a50 m Click Here for 50,000 Free Dofollow Links from a PR9 Domain

Sweet links dude!

At a panel we did for the DPA conference yesterday I mentioned it was possible to get dofollow links from Facebook pages or profiles. This has been possible for a fair while using numerous Facebook apps but as soon as slightly backdoor tactics to get links from prominent sites start getting talked about at conferences or showing up on Seomoz you know they’re not going to last long anyway. We’ve seen this lately with Twitter closing out dofollow links through applications and more recently Dave Naylor’s Flickr comment trick getting ‘fixed’

Read on

Google ‘Jump to’ Links Getting Confused by AJAX?

Posted by in Search Marketing (SEO) on September 29th, 2009 0 Comments

Last week Google announced they were testing the use of ‘Jump to’ links in snippets, which direct users to the part of the page which is most relevant for a particular query using named anchors within the page. Richard at Seogadget has a nice write up of how Google is using these links and how you can go about influencing them.

Basically, Google is latching onto id names within the markup of a page. i.e. www.mydomain.com#my-named-anchor.

The problem is a lot of javascript/ ajax scripts also use the # tag in the url and named anchors to trigger actions within the content of the page and Google might not be filtering these properly from the pages which use named anchors in the traditional way to jump to parts of the page.

As an example the FLA’s car finance guide triggers the ‘Jump to’ links on this query:

Read on

Getting your internet marketing strategy ready for the upturn

Posted by in General Marketing on August 28th, 2009 0 Comments

When will the recession end? That’s the billion dollar question at the moment. We don’t have an answer for that I’m afraid, but we do have some advice that will ensure that when things do improve, you’ll be in a better position than before the world went mad.

2952050268 7dd3602c75 Getting your internet marketing strategy ready for the upturn

Even if we don’t know quite when, we know that at some point the economic downturn will upturn and things will start to get better. When it happens it may well happen quickly in your industry, and for the companies best placed to capitalise on the return to consumer (and B2B) spending, it could be the next gold rush.

Read on

Facebook duplicate url’s and rel=”canonical”

Posted by in Social Media & Online PR on July 30th, 2009 0 Comments

Yesterday I received this question about Facebook pages from my girlfriend:


Could you tell me which URL, if any, take you directly to the page (make sure you’re not logged in):

 

http://www.facebook.com/pages/Adventureland/110824832007?created#/pages/Adventureland/100397302070

 

http://www.facebook.com/home.php#/pages/Adventureland/100397302070?ref=search

 

http://www.facebook.com/home.php#/pages/Adventureland/100397302070?ref=mf

 

Why doesn’t Facebook make things like this easier?

This got me thinking. The short answer was actually none of the above. You can strip all the parameters and # tags out of Facebook urls to give the ‘canonical’ url – http://www.facebook.com/pages/Adventureland/100397302070.

5670545786 2b1fd19dcc Facebook duplicate url’s and rel=”canonical”

So I wondered with all the links going to Facebook pages (and groups, profiles etc) which amount to about 800 million according to Site Explorer how many people are blindly copy pasting urls with tracking variables like the ?ref=mf attached?

Read on

Store & Manage your email newsletter list using Google Analytics

Posted by in Search Marketing (SEO) on June 10th, 2009 4 Comments

This is a little Google Analytics hack I came up with the other day. Its not exactly a ‘robust’ solution but it might be useful for somebody!

The idea is to turn Analytics into a database for your email newsletter subscription list (or any other form where you want to collect a basic list of email addresses) .

Usually this will be done in one of three ways:

1. Integrate your web form with your CRM system- the best solution but can be tricky/ expensive to setup
2. Store the emails in a web based database then export them later – simple but requires a database and some sort of server side coding i.e. PHP
3. Send an email to yourself with the addresses each time someone signs up- pretty easy using CGI’s but can be a real pain to manage if you have a lot of subscribers.

aleksandr the meerkat Store & Manage your email newsletter list using Google Analytics

With this hack all you need is a few lines of javascript and a Google Analytics account- simples:-)

Read on

Google .com/ UK canonicalization problems

Posted by in Search Marketing (SEO) on June 3rd, 2009 0 Comments

Noticed this curious little glitch with Google’s support pages.

A web search on Google UK returns 2 identical Google listings on the.com and .co.uk domains which isn’t particularly useful:

paid links google search 12440226342291 Google .com/ UK canonicalization problems

Search in the UK only and both pages disappear which is even stranger (actually the .co.uk is listed on the 3rd page somewhere but still)

paid links google search 12440226846001 Google .com/ UK canonicalization problems

What made this (vaguely) interesting to me was that this is on a search term which is almost certainly ‘hand sorted’ in one way or another so:

a) why not sort out the duplicate pages and

b) is the UK index not hand sorted in the same way?

Why would you use nofollow in password protected areas?

Posted by in Search Marketing (SEO) on May 28th, 2009 0 Comments

I’ve got the firefox hack which makes links glow pink when they’ve got nofollow on them.

Recently  I’ve been seeing pink in some strange places where nofollow really isn’t needed, including some pages which are behind passwords so they would never be seen by engines anyway.

Here, yell.com are nofollowing 1 internal link in their secure ad management area, why?

yell1 Why would you use nofollow in password protected areas?

No need for Wordtracker to be nofollowing the link to Google results in their keyword tool that I can think of:

find keywords wordtracker 12434426809381 Why would you use nofollow in password protected areas?

Do Yahoo not trust Wikipedia enough to link to them without nofollow in these wikipedia sitelinks - even though Yahoo search result pages are blocked by robots.txt?!

monster yahoo search results 12434425574121 Why would you use nofollow in password protected areas?

Is there another reason to use nofollow that I’m missing or have you seen rogue nofollow links? Let us know in the comments.

Big Mouth Media Ranking Penalty?

Posted by in News on May 11th, 2009 12 Comments

It might be a temporary glitch but I’ve noticed Big Mouth (who historically rank extremely well on some competitive terms) seem to have been dropped for a number of big money terms like search engine optimisation and affiliate marketing. I’m pretty sure they were on page 1 for these last week.

search engine optimisation google search 12420373706561 Big Mouth Media Ranking Penalty?

Interestingly it looks like the homepage has been completely removed from the cache which makes me think this might be a temporary problem.

Read on

The Google Streetview UK images they didn’t want you to see!

Posted by in Uncategorized & Miscellaneous on March 20th, 2009 7 Comments

dinosaur in staines1 The Google Streetview UK images they didn’t want you to see!

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trafalgar1 The Google Streetview UK images they didn’t want you to see!

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cat1 The Google Streetview UK images they didn’t want you to see!

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marshmellowman in belfast1 The Google Streetview UK images they didn’t want you to see!

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