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Post By: Kelvin

Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]

Managing Your Leads and Contacts More Efficiently – Internet Marketing Podcast #279

In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years online experience, in ecommerce, travel, sports, marketing and education. He talks about his favourite tool for keeping on top of your contacts Contactually. It’s a […]

How Do I Master Real Time Marketing? Interview with Chris Kerns – Internet Marketing Podcast #278

In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology (Palgrave, 2014) on real-time marketing. We’ll cover using social data to be smarter, with a real focus on real-time marketing. Chris takes us through his […]

Big SEO Data – Laurence O’Toole – Internet Marketing Podcast #273

In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having in the world of search marketing. We talk about what you need to know, why it matters and what’s next…

Choosing an SEO agency – Felice Ayling and Kelvin Newman – Podcast Episode #239

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, […]

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return […]

Online Reputation Management – Felice Ayling – Podcast Episode #237

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes […]

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