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Post By: Kelvin

How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286

Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: Do the things that will have the quickest […]

Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285

In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk

4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284

If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free model to something you now have to pay […]

9 Schema I’d be implementing to “future-proof” my SEO

Sometimes I like to take a step back and think about what technical SEO is about. What are the core tasks? Taking page content and ensuring it is “marked-up”. In a way which keeps both the browsers and the search engine’s happy. Traditionally, this has meant tweaking title tags, headings and other attributes. More recently things like href-lang […]

Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]

5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282

In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]

Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.

Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]

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