Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
You can contact Kelvin by email at firstname.lastname@example.org
Read more of Kelvin's posts
In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise.
In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us.
In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online community and shares her experience with social media channels. Furthermore, Stephanie highlights her recently published book “Voice Acting For Dummies”, and shares her top advice for industry enthusiasts.
In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news. His talk will take you through what broadcast journalists are looking for in a story and how you or your clients can work to make journalist’s lives easier and get the coverage you’re looking for.
In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments. Michael tells us about the background of txtNation and shares insights into the field of mobile billing . He then discusses mobile payments, how they work, their benefits, their difficulties and the future of mobile payments. Finally, he gives us some insights into SMS messaging and explains why it is the most efficient and cost effective way to advertise for any business.
In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as well as key players in the industry and deliver some deeper insights into the challenges for small businesses.
In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.
In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.
In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.