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Post By: Kelvin

Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]

5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282

In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]

Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.

Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]

Managing Your Leads and Contacts More Efficiently – Internet Marketing Podcast #279

In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years online experience, in ecommerce, travel, sports, marketing and education. He talks about his favourite tool for keeping on top of your contacts Contactually. It’s a […]

How Do I Master Real Time Marketing? Interview with Chris Kerns – Internet Marketing Podcast #278

In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology (Palgrave, 2014) on real-time marketing. We’ll cover using social data to be smarter, with a real focus on real-time marketing. Chris takes us through his […]

Big SEO Data – Laurence O’Toole – Internet Marketing Podcast #273

In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having in the world of search marketing. We talk about what you need to know, why it matters and what’s next…

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