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Post By: Kelvin
Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. Why is that the case? And what can we do to respond to that. Kelvin’s top tips: Do the things that will have the quickest […]
In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at BrightonSEO. Some of Laura’s top tools are: Gorkana Cision Vocus FollowerWonk
If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about Google Shopping and Product Listing Adverts on Google Adwords. Google Merchant Centre has moved from a free model to something you now have to pay […]
Sometimes I like to take a step back and think about what technical SEO is about. What are the core tasks? Taking page content and ensuring it is “marked-up”. In a way which keeps both the browsers and the search engine’s happy. Traditionally, this has meant tweaking title tags, headings and other attributes. More recently things like href-lang […]
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]
In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]
In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.
In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]
When you put together a webpage you mark up the text using HTML elements. Some of these elements can be very important for search engines understanding of the content of a page or website. Title Tags, Meta Data and Headers are used by search engines to understand the meaning of web pages and determine if […]
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Internal linking is a vital component of SEO strategy, but is an often overlooked tactic. However, a considered internal link strategy has great SEO value, and is very simple once explained. What are internal links? Internal links are hyperlinks which point towards another page of the same domain.