Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. …
Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285
In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at …
4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284
If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about …
9 Schema I’d be implementing to “future-proof” my SEO
Sometimes I like to take a step back and think about what technical SEO is about. What are the core tasks? Taking page content and ensuring it is “marked-up”. In a way …
Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a …
5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282
In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to …
Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281
In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters …
Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280
In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. …
SEO Fundamentals: Guide to Title Tags, Meta Data and Headers
*Last updated – 18/10/22 In this post you’ll learn about some of the fundamentals of SEO, including: Title Tags Meta Descriptions Headers You’ll learn why each of them is an …
How do I Implement An Effective Internal Linking Strategy for SEO?
Internal linking is a vital component of SEO strategy, but is an often overlooked tactic. However, a considered internal link strategy has great SEO value, and is very simple once …