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Post By: Kelvin

Scott Brinker – Agile Marketing – Podcast Episode #230

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing […]

Adrian Rowe – Ten Inbox Secrets – Podcast Episode #229

In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email […]

The Perfect Customer Experience – Podcast Episode #227

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, […]

Building an Online Community – Podcast Episode #226

In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online […]

Getting on TV News – Podcast Episode #225

In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news. His talk will take you through what broadcast journalists are looking for in a […]

Easy Micro Payments – Podcast Episode #224

In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments. Michael tells us about the background of txtNation and shares insights into the field of mobile billing . He then discusses mobile payments, how they work, their benefits, their difficulties and the future of mobile payments. Finally, he […]

Local Social Summit – Podcast Episode #223

In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as […]

Do You Need a Degree in Digital? – Asher Rospigliosi – Podcast Episode #222

In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to […]

Effective Outreach – Podcast Episode #221

In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains […]

Competitive Research for Content Marketing – Podcast Episode #220

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his […]

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