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Post By: Kelvin
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a lot in recent years. Google Tag Manager makes it much easier to implement the tracking, you also have to have made the switch to Universal […]
In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to rank. Justin talks about 5 different ways in which they’re building links within Google’s Guidelines. They include Competitions, Surveys, Product Reviews, Outreach through Twitter and […]
In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters and how you can use the approach to improve the effectiveness of your site.
In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different […]
When you put together a webpage you mark up the text using HTML elements. Some of these elements can be very important for search engines understanding of the content of a page or website. Title Tags, Meta Data and Headers are used by search engines to understand the meaning of web pages and determine if […]
Internal linking is a vital component of SEO strategy, but is an often overlooked tactic. However, a considered internal link strategy has great SEO value, and is very simple once explained. What are internal links? Internal links are hyperlinks which point towards another page of the same domain.
If you’re uploading content to YouTube, you already have a YouTube Channel, the chances are you’ve even had a stab at optimising that page. In this blog post I wanted to share with you what we’ve seen as some of the most common mistakes brands make with their YouTube channels and opportunities to make more […]
In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years online experience, in ecommerce, travel, sports, marketing and education. He talks about his favourite tool for keeping on top of your contacts Contactually. It’s a […]
In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology (Palgrave, 2014) on real-time marketing. We’ll cover using social data to be smarter, with a real focus on real-time marketing. Chris takes us through his […]
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In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having in the world of search marketing. We talk about what you need to know, why it matters and what’s next…