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Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148

Posted by Kelvin in Internet Marketing Podcast on December 6th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.

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SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools

Pinging

Posted by Kelvin in Screencasts on December 5th, 2011 0 Comments

In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.

SEO MOZ
Ping-o-Matic
google.com/webmasters/sitemaps/ping?sitemap= (then add the url of the page on your site you would like to be indexed)

All Change at Google – Podcast Episode #147

Posted by Kelvin in Internet Marketing Podcast on November 29th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…

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Optimising Images for Search Engines

Posted by Kelvin in Screencasts on November 28th, 2011 0 Comments

In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.

How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146

Posted by Kelvin in Internet Marketing Podcast on November 22nd, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.

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Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy

Using RSS Directories as a Way of Obtaining Links

Posted by Kelvin in Screencasts on November 21st, 2011 2 Comments

Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.

feed plex
brit blog
best of the web blogs
top rank blog

Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145

Posted by Kelvin in Internet Marketing Podcast on November 18th, 2011 0 Comments

In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant.

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Linkedin UK

Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144

Posted by Kelvin in Internet Marketing Podcast on November 15th, 2011 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.

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Directory Submissions

Posted by Kelvin in Screencasts on November 14th, 2011 1 Comment

In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.

yahoo directory
open directory project
business directory
link centre

Make More Money From Every Visitor to Your Site – Interview with Dr. Karl Blanks – Podcast Episode #143

Posted by Kelvin in Internet Marketing Podcast on November 11th, 2011 1 Comment

As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this episode of the Internet Marketing Podcast, Kelvin will be interviewing Dr. Karl Blanks, one of the co-founders of Conversion Rate Experts and another of the keynote speakers at this year’s Conversion Conference London

Kelvin and Karl are talking about the scientific method of internet marketing.

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Conversion Conference London (30th November – 1st December 2011)
Which MVT