Author Archive

Next #BrightonSEO Meet-Up Friday 19th of FEB – Beers and Mini Conference

Posted by Kelvin in Uncategorized on February 10th, 2010 25 Comments

BrightonSEO now has it’s own website at BrightonSEO.com

Brighton is a hotspot of SEO talent, you only need to look at the pages of the WiredSussex directory to appreciate that. But unlike our cousins up in London it’s rare we get to sit down together, talk a little shop, gossip about other companies and generally have a good chinwag.

quadrant Next #BrightonSEO Meet Up Friday 19th of FEB   Beers and Mini Conference

The guys at FreshEgg kindly sponsored the last #BrightonSEO event before Christmas and after seeing the great success it was a few of us talked about making the next event even bigger and better. Read on

Avinash Kaushik Interview – Measuring Social Media & Analytics

Posted by Kelvin in Interviews on February 10th, 2010 0 Comments

Awhile ago for the podcast we interviewed Avinash Kaushik the world renowned Google Analytics authority about measuring social media and hacking Google Analytics.

I know for some people the thought of listening to a full podcast can be a little scary, so I’ve taken the interview and uploaded it with some stills to blip.tv

A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Posted by Kelvin in Interviews on February 9th, 2010 2 Comments

Last week we did a follow up blog post to our interview with Tim Ferris asking whether you could outsource your SEO in the manner of 4 Hour Work Week which make a good companion read to this interview we carried out Abhishek Rungta of Indus Net Technologies, a top Indian SEO company.

Abhishek Rungta A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Abhishek Rungta

In the run up to SES London, we’ve been fortunate enough to interview several of the speakers ahead of the event. Abhishek is talking on Best Practices in Offshore Outsourcing for Digital Marketing which promises to be one of the most interesting panels of the event.

I asked him about the practicalities of outsourcing and how to avoid getting your fingers burnt.

Read on

Is Rel Canonical the Answer To Your International Search Woes?

Posted by Kelvin in Search Marketing on February 8th, 2010 1 Comment

We’ve talked a little recently about how the Rel Canonical tag can be used to avoid common place duplication problems.

1061447777 dce9d31bf1 Is Rel Canonical the Answer To Your International Search Woes?

How to avoid your sites fighting over the same content – Credit

Recently we’ve been trailing the attribute to deal with some of the common problems which occur when developing two different websites, each targeting variations of the English language.

In the following example we’ll talk about a site currently in the UK launching an American equivalent, which was the exact problem our client had. Read on

The Curse of the Million Dollar Home Page

Posted by Kelvin in General Marketing on February 5th, 2010 1 Comment

I was reading about the great new website My Hex Colour over at Jamie Riddell’s blog, a genius idea where someone is selling every hex code colour to be named after you for a dollar and was reminded to Alex Tew and the Million Dollar Homepagemdhomepage The Curse of the Million Dollar Home Page.

If you’ve never heard of the Million Dollar Homepage (it’s about five years ago – half a century in internet years) it was a brilliant idea where a chap sold each one of the one million pixels on his site at one dollar each. The plan being once he had sold them all he’d be a millionaire.

And it worked – it became a viral sensation and Alex quickly sold out every single one. He has worked on a bunch of projects since including the hugely popular viral game where you throw shoes at George Bush and recent entry into the dead pool Popjam. Putting aside the guy behind the project I wondered how many of the sites were still going. Read on

The Seth Godin SEO Playbook

Posted by Kelvin in Interviews on February 4th, 2010 0 Comments

We’ve been talking about Seth Godin a lot here over the last week. We covered our podcast interview with him and we’ve already asked 19 top UK marketers what their favourite Godin book is. But I wondered whether you could apply some of the ideas in his books more generally to your search engine marketing work.

3275235423 aa2cf86a55 The Seth Godin SEO Playbook

Credit

It wasn’t hard to draw analogies; maybe that’s why his writing is so popular with search marketers (even if sometimes he rubs them a little up the wrong way) but here are a few that jumped out as great analogs.

Read on

How Accurate is Open Site Explorer?

Posted by Kelvin in Search Marketing on February 2nd, 2010 1 Comment

Since the talk of Yahoo’s switch to Bing to power their search results, there has been a growing panic amongst SEOs about the loss of popular link counting and analysis tool Yahoo Site Explorer.

While most people were worrying SEOmoz’s posse of developers have been working to make a simpler and quicker version of their Linkscape tool to replace Yahoo’s condemned tool.

3663508847 71878cbf13 How Accurate is Open Site Explorer?

Weighing up the options – Image Credit

It’s known as Open Site Explorer and has already been covered in depth by much more knowledgeable types than myself, but the new launch gave me a nice new data point for some analysis I’ve been doing comparing the link counts of a few of the most popular link building tools.

Read on

Best Practice SEO Strategy for International Website Launches

Posted by Kelvin in Search Marketing on February 1st, 2010 1 Comment

So your boss has told you to launch a new international website in a different country, but where does it live? And which is the best way of doing it from an SEO perspective?

873431658 8022f76092 Best Practice SEO Strategy for International Website Launches

When launching a website for a new audience in a new country there are three main options to consider, each have their pros and cons but hopefully by the end of this article you’ll be able to make an informed decision.

Read on

19 Top Marketers Share Their Favourite Seth Godin Book

Posted by Kelvin in Interviews on January 29th, 2010 1 Comment

We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.

3336599425 2b70652776 19 Top Marketers Share Their Favourite Seth Godin Book

Image Credit

We’ve asked some of the UK’s top internet marketers what their favourite Seth Godin book is and why. You can read their responses below. Read on

Tim Ferriss Top Testing Tools

Posted by Kelvin in General Marketing on January 28th, 2010 0 Comments

We were lucky enough to interview Tim Ferriss for yesterday’s podcast. You can download it here in a double bill interview with Seth Godin, if you haven’t listened to it already)

3583910177 ae4d2cc6a8 Tim Ferriss Top Testing Tools

Image Credit

One of the subjects we touched on in the interview was tools. In the book, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, Tim Ferriss Top Testing Tools Tim advocates radical and comprehensive testing to every element of your marketing. It something we all know we should do, but sometimes it’s difficult to find the time or the right tool to help us carry out the testing.

With that in mind I thought I should compile some of the tool’s Tim’s recommended over the last couple of years, and help explain how you can start testing your marketing to get the best possible performance.

Read on