Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
You can contact Kelvin by email at kelvin.newman@sitevisibility.com If you’ve read our latest whitepaper about Twitter you’ll already know how head of heels we are with the service and know how we think it’s going to work with more general search engine marketing.
But despite our teenage crush there are a few little niggle we really wish they would solve.
At the moment, Twitter is right at the very peak of its hype, but surely it can’t be long before it officially jumps the shark….
But as a public service announcement, below are a couple of sure fire signs of an impending twitocaylpse Read on
The latest podcast is now live on iTunes. We were lucky enough at SMX London to sit down and interview three of the standout speakers from the event: Rand Fishkin from SEOmoz, Lyndon Antcliff from Magnetic Web Content & the best dressed man in SEO and social media, Ciaran Norris.
It’s here our latest whitepaper, this time on Twitter with some tips aimed specifically at the PR industry, but with plenty of value for everyone, or at least we hope!
It’s split into six sections:
You can download the white paper here. We’d love to hear your feedback, either here in the comments or on Twitter using the hash tag #tweetsheet.
It’s no secret that very few people delve beyond the first page of search results on Google; if they can’t find what they are looking for, they tend to change or extend their query. Not good news for companies with results 11-20.
But after a recent visit to some of the deeper page’s search results, I was surprised at some of the lengths Google seem to be going to in order to avoid you clicking on the ‘next page’ link. Read on
Google have for some time now been inserting search boxes under the results of certain website listings.
What is the reason for these appearing and how can you get it for your site? Read on
In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books.
And Andy speaks to Ian Ozsvald of Procasts and Showmedo about the how and why of screencasting.
One of our number, Zac, has impressively been featured over at AdBusters, in reaction to Adbusters’ digital detox week – seven days to switch off your mobile, unplug your PC and generally disengage with any media technologies. He’s writen a sensationalist piece of scare mongering, called the Era of Simulation. Well worth checking out. A bit of Baudrillard in the morning never did anyone any harm.
It’s a month since the launch of one of the most successful posts we’ve created on Apple Pie & Custard, and it seemed only right to do a bit of a post-mortem. And the results were surprising…
The Google StreetView Images They Didn’t Want You To See was one of those blog posts you can only really come up with on a Friday afternoon in an office full of geeks. Sick of the emails, tweets and blog posts about anything remotely out of the ordinary on StreetView, we tried to super-impose some genuinely surprising sights.
Cue John and I doing some quick and very dirty photoshopping of giant animals in parks, sharks in the fountains of London landmarks and long extinct animals on the side of major roads.
After a few votes on StumbleUpon, a deluge of traffic descended on the site. Not hugely surprising; we’ve had success with StumbleUpon on this blog in the past and the same with clients. But what was out of line with our expectations was how much of the traffic came after the peak. The good news is, unlike a client success, we can share the details with you here. Read on
It’s been a long week in the SEO industry in the UK. Many of you will have heard that GoCompare had been seriously penalised in Google, to the extent they weren’t ranking on their own username.
And if this was anything like their previous run-in with Google, it was serious news for their business. Robin Goad from Hitwise reported they were losing as much as 87% of their traffic as a result of the penalty.
Anyone monitoring the situation over the last week will have realised it became difficult to keep track of the various opinions, allegations and speculation about the cause of the problem.
What follows is a timeline of their problems and a series of lessons the industry can learn from this debacle. Read on
