Author Archive
In our latest episode of the podcast we take yet more questions from the listeners to the show. Event though we’ve launched the live interactive video Q&A sessions as part of the premium site; we will still once every four weeks handing over to you, the listeners to answer your questions!
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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Show Notes After the Jump Read on
Standard Podcast [28:02m]:
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Most search engine optimisation professionals they either have a technical or creative bias, this is no bad thing and and agency or in-house team will need a mixture of both.
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I most certainly fall on the non-technical side of the fence, but like any passionate SEO I try to keep a close tab on the latest technical developments; but it’s really surprised me that the discourse in blogs and conferences really seem to be ignoring the renaissence technical SEO appears to be going through at the moment.
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Over a year ago now I interviewed Rand Fishkin at SMX London where I asked him about the process of taking SEOmoz from a consultancy service business to a Software tools company. As you would expect from someone as charming as Rand he presented a compelling case for the switch from consulting to a more commoditized service business.
If you’ve not listened to the interview before you can listen here.
If you’re a regular reader here you’ll no doubt have heard about our own small steps towards products with the launch of our premium podcast content.
Though we’re still very much a consultancy business and always will be; I thought I’d share a couple of stories of consultancy businesses that made the switch to service companies either partially or completely who I’ve enjoyed reading about.
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One of the area’s we knew we wanted to cover when we launched the premium content from the Internet Marketing Podcast was Google Local. In this week’s episode of the podcast we give you a quick rundown on some Local SEO ranking factors that act as a lead in to the premium content on the subject
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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
Show Notes After the Jump Read on
Standard Podcast [20:08m]:
Play Now |
Play in Popup |
Download
Sometimes you’ll naturally have acquired a great editorial link to your website that’s perfect in every regard apart from poor anchor text like ‘click here’ we’ve had some success (but not lots) contacting people behind these links and asking them whether they would be prepared to change the anchor text.
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But at this stage it’s worth being pragmatic; could the time spent contacting these people be better spent attracting additional new links? If the process makes sense, here’s some top advice on how you can go about improving the anchor text of existing links to a site.
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After the success of the last BrightonSEO, I’ve been itching to arrange the next one and I can now reveal that the next BrightonSEO will be taking place on Friday July 23rd.
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Much like last time it will be a half day conference and evening social beers, but this time split across two venues with the day-time element being held at Community Base’s SouthWing and during the evening we’ll decamp to the pub (I’m just firming up a few details over which pub over the next couple of days)
Again it’s going to be a free event with interactive talks from members of the SEO community, I’ve already started arranging the speakers, although I can’t guarantee we’ll be featured in the Guardian again, it’s already it’s shaping up to be a great line up, but we still have slots available.
If you think you can talk for 15 minutes on a topic which will interest an passionate and advanced SEO audience drop me an email at kelvin.newman@sitevisibility.com, especially if you’ve never spoken at conferences like SMX & SES we want open the floor beyond the usual suspects.
So that’s the low down for the moment, the UK’s most friendly SEO event is back on July 23rd, You’ll get an afternoon of high quality talks on SEO and related topics and an evening in one of sunny Brighton’s finest drinking establishments.
So get it in your diary!
(There will be more update’s here as more details are confirmed, so worth signing up to the feed or keeping a close eye on the #brightonseo twitter results.)
Today Google began to roll out their ‘Bing-Esque’ Background images. After a little digging and detective work I can exclusively reveal that they are going to change their image daily (after todays selection of dozens) and these are the background images they intend to highlight over the next seven days.
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Well what do you reckon, I think they’ll go down well…
Following our launch of the premium service last week, we’ve got an interview with Clare Evans a Time Management expert who managed to get her self a book deal to write one of the popular “for Dummies” series off the back of SEO and Social Media.
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes
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Standard Podcast [20:50m]:
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There’s been lots of talk recently around Rupert Murdoch’s introduction of a paywall for the Times, and suggestions that it will be rolled out across all his newspaper titles.
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Generally the reaction from most of the digital community has been pretty negative and many aren’t convinced that it’ll work.
I won’t rake over old ground, but a variety of people have put across arguments like
- People can get the content elsewhere for free, why would they pay to get it from you?
- Behind a pay wall you’ll get no Google traffic and then you’ve got no visitors paying or not
- Once you’ve made something available for free it’s very hard to then charge for it
- The concept of the newspaper is broken and user-generated journalism or solo-journo’s are the future.
And, I’ll be honest, I think everyone who puts forward these viewpoints is probably right.
Why though, if I think The Times paywall is a bad idea, have we very recently added a premium content channel for our popular Internet Marketing Podcast, where people are paying to get a daily training video?
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When we launched the daily internet marketing training video off-shoot of the internet marketing podcast we really wanted to help people out who’d been stung or mislead by the ‘make money online’ snake oil sales men. If you don’t already know about their scams you might enjoy this infographic.
If you fancy embedding this infographic, go crazy but could you link to http://premium.internetmarketingpodcast.org ta!