Author Archive
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis. While many think it’s as easy as determining who is linking to you, you can go much further by looking at a variety of factors, including secondary links, link volume, link authority, link velocity, and link anchor text.
For more on the VAVA principle of backlink analysis, you can listen to podcast episode #88, or read more about it!
MajesticSEO
OpenSiteExplorer
In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.
Google Blog Search
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.
Nudge on Amazon
Screencast – False Consensus
Podcast Episode 130 – False Concensus
In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.
As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference. Bryan is an internationally recognised speaker and conversion expert with many years of experience in the world of digital marketing. Known as The Grok, he’s written Call to Action, Waiting for Your Cat to Bark and Always Be Testing.
Kelvin and Bryan are discussing the importance of conversion, and the reasons why it might not be as popular as some other aspects of the digital world, and the importance of testing.
Bryan Eisenberg
Conversion Conference London (30th November – 1 December, 2011)
Websitetestingtools.com
Usertesting.com
Wordstream (free account grader)
As you’ll no doubt know if you read the blog or listen to our podcast, we go to quite a lot of conferences around digital marketing so it takes quite a lot to impress us, but when we saw the line-up for the Conversion Conference taking place in London 30th November-1st December, 2011, we were very impressed.
We’ve long felt that we should all be paying as much attention to the traffic already coming to our sites as trying to get more, so we’re really interested in Conversion Rate Optimisation. When we saw the great speakers around the topic at the event we badgered the organisers to see if we could arrange interviews with the Keynote speakers for the podcast. They said yes! And over the next few weeks on the podcast we’re going to be featuring chats with Bryan Eisenberg, Jim Sterne, Dr Karl Blanks and Kelvin’s current hero Rory Sutherland.
We’ll be talking about the psychology of conversion rate optimisations, what some of the best testing tools are and easy steps you can take to make more money from your website without getting any more traffic. It’s going to be a great series of interviews and we think really cover of every angle of what is one of the most important emerging areas of digital marketing.
So, if you’re not already subscribed to our podcast you can sign up here in iTunes or set your favourite RSS reader to let you know whenever there’s a new episode. We can’t wait for you to hear these, they’re going to blow you away.
If you’re arranging a conference and you’d like more information on media partnerships, please email me.
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way.
If you want to know what Kelvin’s learned so far this year by speaking at conferences, you can read more about his take-aways in this blog post.
Often in the world of search your ideas and scope are limited by the available resources and budgets. The knack of a good SEO is working within those parameters, but what would you do if there weren’t those limits?
So I fired up my Rolodex and asked some of the great and good of UK SEO and asked…
You’ve been approached by a start up backed by some of the biggest VCs in the world. They’ve got one mission to beat Amazon at it’s own game. They’ve hired you in-house and given you a million pound budget to spend.
Where and what would you spend the money on? Read on
In this screencast Kelvin concludes his basic onsite technical checklist
selfseo
web confs
copyscape
xml sitemaps
Three months I had a hair-brained idea it would be interesting to see who in the office who was the best at predicting the future. Obviously we’re a search agency, and you’d expect us to be able to reasonably accurately estimate the success of an SEO campaign, whether that’s due to intuition, analysis or forecasting. I set up a Google doc with ten clients and one of their keywords with its current ranking. The task of the experimenters was simple. They just had to predict the ranking in three months time. The more accurate they were the more they scored.
Generally people didn’t do too bad, but far away the most successful of our predictors was Lyndsey. A Global Hypercolour t-shirt is winging her way to her as a prize. What the experiment did show some interesting patterns. What I found is that we’re better at improving results than we give ourselves credit for, and that Graeme, who gets involved in our forecasting, is the most conservatitive of our team when it comes to these estimates!
Read on
