In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.
Author Archive » Kelvin
In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.
Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.
In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.
In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.
How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201
In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.
In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.
In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions. Don’t know what to spend where? How long does SEO take exactly? But I thought link building was dead? If these sound familiar, this episode will see that all of these questions are answered.