Content Management Systems – Podcast Episode #44
In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular WordPress, Joomla and Drupal. Read on
Author Archive
Digital Marketing in a Recession – Podcast Episode #43
In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Read on
Why Your Business Is Losing Out By Not Using Forums
While it’s easy to get carried away diving headfirst into digg or myspace to promote your company, it shouldn’t be at expense of a good presence in the important forums in your industry.
They might not be as envogue as some of the more recent web 2.0 developments but a good forum presence can be one of the most effective forms of social media marketing. Read on
Recruiting? AKA A Very Easy But Effective Form of Link Building.
As we’ve been growing in the last few years we’ve always been looking for good SEOs (if anyone is on the look out for a new challenge drop me a private message on twitter cause we’ve got at least one really good SEO role available at the moment) However if you’ve got link building in your blood, it’s a hard habbit to shake off.
photo credit: futureshape
Fancying ourselves as expert link building ninjas, we thought it would be the perfect opportunity to attract some additional links for Site Visibility. Read on
SEO-sans Greetings – Taking advantage of Xmas through Search Engine Marketing
While I’ve been involved in SEO for a while it still surprises me quite how unfamiliar many people are with the concept of Search Engine Marketing.
My Mum, for example, while she might not have been familiar with SEM she certainly is affected by its outcome. She, like many others will be doing a large proportion of her Christmas shopping online, the BBC reported last year how as much as £7bn will be spent online in the run up to the festive period, while the credit crunch is sure to have an effect the trend definitely is away from the uber busy town centres to shopping from the comfort of your sofa.
photo credit: HowardLake
But how can search marketers take advantage of this? Read on
Has Google Cache killed Page Rank?
This is an old post that I found in the depth of my documents, while the test is old I certainly think the point of the article remains
photo credit: AmandaLouise
Ages ago Aaron Wall made a short post promoting a friends online web tool. In the post Aaron suggested, given Page Rank’s infrequent updates and old data that the date Google last cached your site was a better indication of how much Google “trusted” your site than the green strip in the Google Toolbar.
It got me thinking, quarterly updates of Page Rank with data from who knows when, while quite useful isn’t the most reliable indication of how respected you are in the halls of the Googleplex. With the rise of blogs, RSS, social media & user generated content how long ago the search engine spiders visited your site probably is pretty good indication of how important your site is.
Is Your Keyword Research Methodology Up To Scratch?
There’s no avoiding how fundamental keyword research is to the natural search marketing process. Without it how will you know if your site is sending the right relevance signals to search engines? Without them how will you measure your performance? (Admittedly ranking reports are rapidly becoming less and less relevant though they still have a place in most clients KPIs) How will you know you’re looking at the right competitors when carrying out back link analysis?
photo credit: brgthomas
However despite this inescapable performance I think many SEOs don’t give keyword research the attention it deserves. There’s lots of different ways to skin a cat but here’s a few ways to try and make your keyword research work a little better. Read on
DIGITAL DYNAMOS FINALLY DEFEATED IN DESPERATE DOGFIGHT
We’ve got a match report from The Lovejoy…
AI Digital’s crack footie team, hastily pulled together at the final hour, almost triumphed in a battle of wills at the hallowed Portslade Community Centre last night.
Despite the odds being stacked against them (no sub, no practice, no hope) they put on a marvelous show of 1966 style spirit and skill to reach the final of the closely contested Nido Marketing Football Competition (I don’t think it is called this but hey). The team, despite having not ever played together before were on top form, and clearly spooked the opposition.
Google Analytics Revisited – Podcast Episode #42
Google Analytics has grown into a handsome beast since we last looked at it – with some nice new features. In today’s show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Read on
Our Brand New Email Newsletter
Last week sent our customers and friends our new monthly(ish) newsletter. We want to make sure it’s as useful and interesting as we can, so it would be really helpful to get your feedback! If there is anything you liked/ disliked, want more of or less of, please do let us know for the next one.
View the online version of newsletter or subscribe.
