Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

Content Marketing – Podcast Episode #208

Posted by in Internet Marketing Podcast on April 16th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.

Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.

content marketing Content Marketing – Podcast Episode #208

Velocity Partners

SlideShare  

SES London 2013 – Podcast Episode #207

Posted by in Internet Marketing Podcast on April 9th, 2013 0 Comments

In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.

london SES London 2013   Podcast Episode #207

SES London

Recruitment – Podcast Episode #206

Posted by in Internet Marketing Podcast on April 2nd, 2013 0 Comments

In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.

Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.

job Recruitment   Podcast Episode #206

Clockwork Talent

Have I been Penalised? – Podcast Episode #205

Posted by in Internet Marketing Podcast on March 26th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.

google penalty Have I been Penalised? – Podcast Episode #205

Webmaster Tools Updates

Disavow Link Tool Checklist

Google Penalty Warnings

Graph Search – Podcast Episode #204

Posted by in Internet Marketing Podcast on March 19th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.

facebook Graph Search – Podcast Episode #204

 

Resources:

Facebook’s Graph Search: What does it mean for marketers?

Marketers and businesses should fear Graph Search

EdgeRank revisited: Interview with Chad Wittman

What is Facebook’s Edgerank Algorithm?

 

 

BrightonSEO Preview – Podcast Episode #203

Posted by in Internet Marketing Podcast on March 12th, 2013 0 Comments

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.

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Resources
Google Analytics Help
BrightonSEO Workshops

PPC Marketplace Insights – Podcast Episode #202

Posted by in Internet Marketing Podcast on March 5th, 2013 0 Comments

In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Nick has been in online advertising since 2002 and after experiences search engine side and agency side has found himself excellently placed with Kenshoo. He shares his thoughts on paid search insights in the recently released Global Advertising Trends Report, the discussion focuses on the successes and opportunities within the paid search realm.

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How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201

Posted by in Internet Marketing Podcast on February 26th, 2013 2 Comments

In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions. From how to get popular pages listed underneath your site address in Google’s SERPs, to the change in relevance of exact match domains, tune in to this week’s episode to grab your latest techniques. Missed the first round of questions? Don’t worry, just click here to catch up.

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Resources
Google Webmaster Tools
Google Keyword Tool

Q&A – Podcast Episode #200

Posted by in Internet Marketing Podcast on February 12th, 2013 1 Comment

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama. Whether you’re wondering about the turnaround of SEO campaigns, graduating into a digital marketing career or if you’re just having a tussle with Google spiders, this episode will hopefully help steer you towards where you want to be.

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Resources
SEOMoz Begginers Guide
Econsultancy
Mashable
Social Media Examiner
Google Keyword Tool

Future SEO Trends – Podcast Episode #199

Posted by in Internet Marketing Podcast on February 5th, 2013 2 Comments

In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO. With the turn of the new year all eyes are on what to expect from search in 2013. Kelvin shares 5 big trends that he thinks to be important factors in campaigns as the year progresses. From Structured Data to Social Signals, this episode will point you in the right direction.

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Resources

Twitter Bootstrap

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