Author Archive
Maybe I’m stuck in the past but I don’t think link builders give enough attention to back link analysis. The process of understanding who links to who is, in my eyes, an unavoidable step in the process of building the type of links that lead to more search traffic.
I think a big part of this oversight is based upon the fact that many people oversimplify the back link analysis process. In my talk at A4U London today on the Competitive Sleuthing Panel, I explained where I think the real value is in back link analysis. Read on
This week, Kelvin and Andy are discussing the latest News and Tools. They’re discussing the new Facebook updates including the addition of the ticker, what the introduction of the Kindle Fire will mean for Amazon and digital marketers, and a few books that Kelvin has on the top of his reading list.
We’re also looking for any of you, our fantastic listeners, who have found that listening to the podcast has had a great impact on your business or career. If this sounds like you, please get in touch with us!
Predictably Irrational by Dan Ariely
The Upside of Irrationality by Dan Ariely
Nudge by Richard Thaler
Freakonomics by Steven Levitt and Stephen Dubner
With any technical onsite optimisation, there are always a number of common issues that sites run into and in this screencast, Kelvin takes you through the process of dealing with these problems.
webconfs SEO tools
rank webmaster tools
There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking about Earned and Owned Media in relation to PR and Social media. Earned and Owned Media are part of a trinity with Paid Media.
Lots of people have been talking about this in the world of PR and Social media, but not in search, which is a shame as I would have thought the industry should be thinking about these ideas.
I’m a big believer that there’s a fine line between Link Building and SEO and I’d go as far as saying as ‘online earned media’ is probably a better description of what most link builders get up to rather than building links. Read on
This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation. We know that most of you weren’t able to make it, and we wanted to share with you some of the talks. James Carson is Head of Search Marketing at Bauer Media. His presentation, “Dr Social Love: Or how I learned to Stop worrying about Google Algorithms and Love the People” was an overview of significant developments in social media marketing, how social activity relates to search strategies and how to “socially charge” marketing content to ensure that it is shared and linked to.
I’ve been thinking a lot recently about what makes the ideal search marketer. We’ve been doing quite a lot of recruiting, which is never easy, and I’ve been discussing whether we ought to re-jig our company mission statement. Both these processes have converged and led me to believe that the most important quality in any search marketer is being inquisitive. Let me explain why.
Read on
In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO. Jonathan is Head of Search & Social Media at The Review Centre, and he’s taking us through the effects of the Google Panda Update on this company’s website. He’s discussing the initial effects, how his team tried to go about addressing the ramifications of the change, and their final conclusions.
Read on
In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.
open site explorer
In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing. Although humans are not generally very good at predicting the future, Kelvin is talking through four major ways that the world of Search will likely change over the next little while, and how this is going to effect the industry.
In this screencast, Kelvin is talking about Blekko, a search engine that has actively embraced and engaged with the search marketing community, and can therefore be extremely useful for SEO.
blekko
