Author Archive

Setting Up Google Local Business Listings

Posted by Kelvin in Screencasts on August 1st, 2011 0 Comments

In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you need to pick specific keywords and the importance of ensuring the you change your marker if Google listed it incorrectly. As Google is increasingly using these listings in their rankings, the more information you have the better.


Is There a Correlation Between RT’s, Facebook Likes and the Other Social Signals?

Posted by Kelvin in Google+, Search Marketing, Social Media on July 27th, 2011 5 Comments

Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites.

3344411469 4a57b11e68 Is There a Correlation Between RT’s, Facebook Likes and the Other Social Signals?
I won’t rehash that article, but my gut feeling was, G could be fairly confident if something was popular Google+, it would likely to be popular on other social sites. But gut-feeling is rarely enough. So I carried out tiny scale correlation study looking at one site and whether there was any mathematical relationship between the number of shares on Google+ and the other social sites.

Read on

Finding Your Niche

Posted by Kelvin in Screencasts on July 25th, 2011 0 Comments

In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use for narrowing your keywords and how to form a strategy. You might want a piece of paper and a cup of tea are recommended for this one!


Google Keyword Tool
Amazon

What Does Canonicalization Mean & Why Does it Matter?

Posted by Kelvin in Screencasts on July 18th, 2011 0 Comments

In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on one page, making it simpler for search engines to find the correct page, how to maximise your link equity, and how to deal with the two URLs for your site.


Interview with Raven Tools – Podcast Episode #123

Posted by Kelvin in Internet Marketing Podcast on July 14th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation. In this interview, they talk about where, exactly, the idea for Raven came from and how it got its name; the nature of SEO tools; and about data management and anonymity.

Raven Tools Dashboard Interview with Raven Tools – Podcast Episode #123

Raven Tools

Beginners Guide to MailChimp

Posted by Kelvin in Screencasts on July 11th, 2011 0 Comments

In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics to track the success of your campaign, Twitter’s automated functions, as well as advice for how to pick the best template and what kind of content is best.


MailChimp
Other recommended email marketing tools & suppliers:
http://www.pure360.com/
http://aweber.com/
http://www.streamsend.com/
http://www.infusionsoft.com/

What I Learned By Attending More Search Conferences Than Is Really Healthy in the Last Few Months

Posted by Kelvin in Uncategorized on June 30th, 2011 1 Comment

I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.

One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.

Personalisation

personalisation copy What I Learned By Attending More Search Conferences Than Is Really Healthy in the Last Few Months Read on

PPC Quality Score

Posted by Kelvin in Screencasts on June 28th, 2011 0 Comments

In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why you’re better than your competors, and how to harness the power of your USP. Additionally, he’s explaining why you need to include a call to action and how prices can help or hinder your CTR.


Questions & Answers Part Two – Podcast Episode #122

Posted by Kelvin in Internet Marketing Podcast on June 21st, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains.

2501931507 08899e7630 Questions & Answers Part Two   Podcast Episode #122

www.itforcharities.com
Rank Checker
http://www.captcha.net/
http://www.google.com/recaptcha
http://www.godaddy.com/
http://www.memset.com/
http://www.firstserv.com/
http://www.123-reg.co.uk/
http://www.asmallorange.com/
http://www.dreamhost.com/

How To Set Up 301 Redirects

Posted by Kelvin in Screencasts on June 20th, 2011 0 Comments

In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if you’re not familiar with how to do this and usually leave it up to the more technical people, you’ll be able to take something away.