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Post By: Kelvin

Tool Takeaway Brighton SEO – Podcast Episode #186

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day. Resources: Link Detective Pinalytics […]

Questions & Answers – Podcast Episode #185

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners. Topics covered include integration possibilities of Twitter and Google+, indented Google search listings and more. Resources: IFTTT Ping-o-matic  

Content Marketing Tools – Podcast Episode #184

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing. From Social Crawlytics to Followerwonk, get your hands on these exquisitely simple and often free tools that may be the key to getting your content just right. Resources: Ubersuggest.org Social Crawlytics Toluna Quora […]

Increasing Conversions – Podcast Episode #183

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site. Topics covered include Social Proof, Loss Aversion and Anchoring with some great resources to help you on your way. Resources: 37 Signals Basecamp Wish Groupon LateRooms Qwertee Amazon Argos MailChimp BroadBand.co.uk Wiggle

Content Marketing – Podcast Episode #182

Content Is King, but what else? In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer. […]

EdgeRank revisited: Interview with Chad Wittman – Podcast Episode #181

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm. Chad Wittman is the founder of EdgeRank Checker, a tool which aims to shed light on the nuts and bolts of EdgeRank and how it determines the content of the news feed on Facebook. Topics covered […]

Mobile Marketing For Beginners: The Biggest Digital Marketing Opportunity Right Now? Podcast Episode #180

As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering. In this episode Kelvin and Andy discuss the potential of mobile marketing to grow your online visibility and give some specific examples of highly effective marketing techniques that are unique to the mobile marketing […]

Beginners Performance Display: How To Draw Hot Prospects Back To Your Site – Podcast Episode #179

If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave […]

PPC For Beginners: How To Drive Instant Traffic Using Google Adwords – Podcast Episode #178

While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising. Just a few […]

Beginners Offsite SEO: Effective Post-Penguin Link Building Strategies – Podcast Episode #177

Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines. This episode includes strategies and tools for analysing your links as well as mining new link-building opportunities. We take a closer look at some […]

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