Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
You can contact Kelvin by email at firstname.lastname@example.org
Read more of Kelvin's posts
In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO. Starting out with keyword strategies discover how to find the most appropriate keywords to target in the search engines together with Kelvin’s recommended keyword research tools.
Next we look at the technical considerations including how some website owners inadvertently block the search engines from indexing their sites and three localization strategies to maximize the chances of your site showing up for your specific audience.
Lastly we close with some content optimization tips including recommendations on Google-approved keyword placement and how to highlight the most important pages of your site to the search engines.
In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world. Topics covered include key differences between b2b and b2c markets, how to effectively use social media for b2b marketing, predictions about the future of b2b marketing online and a whole lot more.
This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!
We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.
They’re discussing what people working in the media, PR, and digital fields need to know about getting their content to the right audience. Through discussion of how to create content that’s engaging and shareable and then getting it to the right audience; admitting when a mistake has been made and fixing it; realising that corporations controlling their own reputations isn’t working; to Americans style start-up culture where a certain amount of failure is expected, they’re explaining the fundamentals of how the current media landscape can impact on managing the reputation of your company.
Brand Anarchy | Stephen Waddington & Steven Earl photo courtesy of Vikki Chowney
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.
In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.
With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?
In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an SEO campaign for a seasonal event that might affect your business. The Queen’s Jubilee is a good example of a seasonal event, much like Christmas or Valentine’s Day. So when so you start preparing an SEO campaign so that you are atop keyword rankings when your business needs it the most? How do you manage lead times or delivery times? These are the questions being tackled in this episode.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.