In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards.
Author Archive » Kelvin
In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.
In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media. They’re talking about the benefits of foursquare, and how to create a badge specifically for your event; Eventbrite which is a great site for organsing your ticketing, including different price brakets as well as waiting-lists; along with a few others like Grupio, Pathable, Lanyrd, and TweetWallPro.
Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business.
When I first started out in linkbuilding it was a very different landscape. Generally, it was a bit easier to build links but a whole lot harder to find the data about what type of links you required.
We are now in almost a polar opposite position; we are drowning in data but struggling to turn that into strategies to generate links. The radar graph is the secret sauce in determining your link building strategy. Using Radar Graphs and MajesticSEO data you can understand how you compare to specific competitors and the market as a whole. I think this is really important as SEO is relative – it’s not about absolute values but how you compare to your competitors.
In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting…..
It’s good news that an increasing number of companies are doing more to take responsibility for themselves and give something back to society. We’ve been trying to do a bit more of that over the last 12 months and I thought some of you might be interested to learn a little more about some of the groups we support and the activities we’ve been up to.
SiteVisibility has a proud history of leadership in corporate responsibility having won the “BITC Small Company of the Year” award in 2007 for our CSR Strategy, and since then our CEO Jason Woodford has served on the prestigious BITC South East Leadership Board.
We are currently revising our CSR strategy to bring our objectives up to date with our current business strategy, the needs of our local community and desires of our staff. Everyone in the company is given one day per annum to participate in either company or personal volunteering or charity activities. We’ve also recently appointed an internal Sustainability Officer who’s in charge of making sure we all do our parts to reduce our usage, as well as keep us up to date on any environmental developments that might make us consider redesigning our strategy.
In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.
They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.
If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show
In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.