In this screencast, Kelvin’s taking you through the benefits of Google Local for your business. He’s also showing you how to set up your listing, the reasons behind why you need to pick specific keywords and the importance of ensuring the you change your marker if Google listed it incorrectly. As Google is increasingly using these listings in their rankings, the more information you have the better.
Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites.
I won’t rehash that article, but my gut feeling was, G could be fairly confident if something was popular Google+, it would likely to be popular on other social sites. But gut-feeling is rarely enough. So I carried out tiny scale correlation study looking at one site and whether there was any mathematical relationship between the number of shares on Google+ and the other social sites.
In this screencast, Kelvin’s talking about how to use your hobbies or what you already know about to build a website on. You’ll see which tools are best to use for narrowing your keywords and how to form a strategy. You might want a piece of paper and a cup of tea are recommended for this one!
In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on one page, making it simpler for search engines to find the correct page, how to maximise your link equity, and how to deal with the two URLs for your site.
In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation. In this interview, they talk about where, exactly, the idea for Raven came from and how it got its name; the nature of SEO tools; and about data management and anonymity.
In this week’s screencast, Kelvin is going through the basics of Email Marketing using MailChimp. Beginning with how to make the list, he’s also explaining how to use Google Analytics to track the success of your campaign, Twitter’s automated functions, as well as advice for how to pick the best template and what kind of content is best.
MailChimp
Other recommended email marketing tools & suppliers:
http://www.pure360.com/
http://aweber.com/
http://www.streamsend.com/
http://www.infusionsoft.com/
I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.
One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.
Personalisation
In this screencast, Kelvin’s talking about PPC and how to improve your click through rate. He’s taking you through split testing, dynamic keyword insertion, why you need to explain why you’re better than your competors, and how to harness the power of your USP. Additionally, he’s explaining why you need to include a call to action and how prices can help or hinder your CTR.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains.
www.itforcharities.com
Rank Checker
http://www.captcha.net/
http://www.google.com/recaptcha
http://www.godaddy.com/
http://www.memset.com/
http://www.firstserv.com/
http://www.123-reg.co.uk/
http://www.asmallorange.com/
http://www.dreamhost.com/
In this video about how to create a 301 redirect page, we’ll take you through the steps as well as the SEO benefits. It’s just a short one, but if you’re not familiar with how to do this and usually leave it up to the more technical people, you’ll be able to take something away.
