Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

Beginners Performance Display: How To Draw Hot Prospects Back To Your Site – Podcast Episode #179

Posted by in Internet Marketing Podcast on September 4th, 2012 0 Comments

If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.

Fortunately in today’s podcast Kelvin and Andy reveal a highly effective strategy for driving those hot prospects straight back to your site  as well as exposing your brand to a whole new world of potential new leads and customers.

In this episode you’ll learn about how to target “ready-to-buy” visitors, a range of strategies for controlling your costs and a few golden nuggets on how  actually set up your first campaign.

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Resources:

Google Content Network

DoubleClick

Google Ad Planner

Internet Advertising Bureau (IAB)

PPC For Beginners: How To Drive Instant Traffic Using Google Adwords – Podcast Episode #178

Posted by in Internet Marketing Podcast on August 30th, 2012 1 Comment

While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising.

Just a few of the topics covered include an explanation of the key terminology you’ll be faced with, how keyword selection for PPC differs from SEO, some key tips on getting the most valuable traffic without paying over the odds and an examination of some recent Google Adwords innovations for improving both your response rate and visitor satisfaction.

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Resources:

Google Adwords

Ad Sitelinks

Product Extension

Location Extension

 

Beginners Offsite SEO: Effective Post-Penguin Link Building Strategies – Podcast Episode #177

Posted by in Internet Marketing Podcast on August 28th, 2012 4 Comments

Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines.

This episode includes strategies and tools for analysing your links as well as mining new link-building opportunities. We take a closer look at some of the most effective link building strategies and offer advice on tracking the progress of your SEO efforts to ensure you’re investing your time wisely.

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Resources:

Majestic SEO

Open Site Explorer

Best Of The Web 

Yahoo Directory

Business.com

Advanced Web Ranking

Rank Checker For Firefox

Authority Labs

Beginners Onsite SEO: How To Get Your Site Noticed By Google – Podcast Episode #176

Posted by in Internet Marketing Podcast on August 23rd, 2012 0 Comments

In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO. Starting out with keyword strategies discover how to find the most appropriate keywords to target in the search engines together with Kelvin’s recommended keyword research tools.

Next we look at the technical considerations including how some website owners inadvertently block the search engines from indexing their sites and three localization strategies to maximize the chances of your site showing up for your specific audience.

Lastly we close with some content optimization tips including recommendations on Google-approved keyword placement and how to highlight the most important pages of your site to the search engines.

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Resources:

Google External Keyword Tool

Google Insights For Search

Sitemap Standards

Understanding Robots.txt Files

Digital B2B Marketing Strategies: Interview With Joel Harrison – Podcast Episode #175

Posted by in Internet Marketing Podcast on August 21st, 2012 0 Comments

In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world. Topics covered include key differences between b2b and b2c markets, how to effectively use social media for b2b marketing, predictions about the future of b2b marketing online and a whole lot more.

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Resources:

Joel Harrison’s B2B Marketing

Silverpop

Marketo

How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174

Posted by in Analytics, Internet Marketing Podcast on July 17th, 2012 1 Comment

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!

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SEO for Business Using Google Local: Interview with David Mihm – Podcast Episode #173

Posted by in Internet Marketing Podcast on July 10th, 2012 4 Comments

We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.

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Kelvin on The Pulse: Importance of Edgerank

Posted by in Social Media & Online PR, Training on July 6th, 2012 0 Comments

Kelvin was recently featured on Pulse Network where he discussed Facebook’s Edgerank algorithm and the impact that it has on a social media campaign.

Further Reading on Edgerank: Read on

It’s (Brand) Anarchy! Interview with Stephen Waddington – Podcast Episode #172

Posted by in Internet Marketing Podcast on July 3rd, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.

They’re discussing what people working in the media, PR, and digital fields need to know about getting their content to the right audience. Through discussion of how to create content that’s engaging and shareable and then getting it to the right audience; admitting when a mistake has been made and fixing it; realising that corporations controlling their own reputations isn’t working; to Americans style start-up culture where a certain amount of failure is expected, they’re explaining the fundamentals of how the current media landscape can impact on managing the reputation of your company.

brand anarchy2 Its (Brand) Anarchy! Interview with Stephen Waddington   Podcast Episode #172

Brand Anarchy | Stephen Waddington & Steven Earl
photo courtesy of Vikki Chowney


Brand Anarchy
Business of Influence by Philip Sheldrake
Cluetrain Manifesto

Could you be a Solopreneur? Interview with Rob Walling: Podcast Episode #171

Posted by in Internet Marketing Podcast on June 26th, 2012 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.

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