Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

How to Change a Google Local Listing and Other Questions – Podcast Episode #149

Posted by in Internet Marketing Podcast on December 13th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.

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ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.

Finding a Great Logo for your Company

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 12th, 2011 0 Comments

In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.

logo tournament
crowd spring

Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148

Posted by in Internet Marketing Podcast on December 6th, 2011 1 Comment

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.

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SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools

Pinging

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 5th, 2011 0 Comments

In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.

SEO MOZ
Ping-o-Matic
google.com/webmasters/sitemaps/ping?sitemap= (then add the url of the page on your site you would like to be indexed)

All Change at Google – Podcast Episode #147

Posted by in Internet Marketing Podcast on November 29th, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…

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Optimising Images for Search Engines

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 28th, 2011 0 Comments

In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.

How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146

Posted by in Internet Marketing Podcast on November 22nd, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.

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Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy

Using RSS Directories as a Way of Obtaining Links

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 21st, 2011 3 Comments

Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.

feed plex
brit blog
best of the web blogs
top rank blog

Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145

Posted by in Internet Marketing Podcast on November 18th, 2011 0 Comments

In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant.

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Linkedin UK

Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144

Posted by in Internet Marketing Podcast on November 15th, 2011 2 Comments

In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.

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