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Post By: Kelvin

Beginners Offsite SEO: Effective Post-Penguin Link Building Strategies – Podcast Episode #177

Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines. This episode includes strategies and tools for analysing your links as well as mining new link-building opportunities. We take a closer look at some […]

Beginners Onsite SEO: How To Get Your Site Noticed By Google – Podcast Episode #176

In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO. Starting out with keyword strategies discover how to find the most appropriate keywords to target in the search engines together with Kelvin’s recommended keyword research tools. Next we look at the technical considerations […]

Digital B2B Marketing Strategies: Interview With Joel Harrison – Podcast Episode #175

In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world. Topics covered include key differences between b2b and b2c markets, how to effectively use social media for b2b marketing, predictions about the future of b2b marketing online and a whole lot more. Resources: Joel […]

How to Pass the Google Analytics IQ Test: Interview with Eric Fettman – Podcast Episode #174

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to […]

SEO for Business Using Google Local: Interview with David Mihm – Podcast Episode #173

We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies […]

It’s (Brand) Anarchy! Interview with Stephen Waddington – Podcast Episode #172

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”. They’re discussing what people working in the media, PR, and digital fields need to know about getting their content to the right audience. Through discussion of how to create content that’s engaging and shareable and […]

Could you be a Solopreneur? Interview with Rob Walling: Podcast Episode #171

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways […]

What to Do When Google Adwords Returns No Results, and Other Questions: Podcast Episode #170

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what […]

Making the Most of Seasonal Events: Podcast Episode #169

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy? In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an […]

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