In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.
Author Archive » Kelvin
In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.
In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…
In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.
In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.
Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.
In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant.
Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.