This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for hosting membership podcasts.
Delicious.com
Evernote.com
Backpackit.com
Moleskin
paywithatweet.com
Cloudflood.com
WordPress
Joomla
Memberwing
WishList Member
Subhub
In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online. The first banner at was used in 1994, and then had a 78% click through rate. In the years between then and now, the effectiveness of banner ads has greatly decreased. Kelvin and Guy are talking about how Respond works, who it will work for, and what this kind of development means for consumers and publishers
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Rich snippets have the potential to have a huge impact on your click through rates. Do you know how to they work and how they might be able to implemented for you and your clients? Search results are no longer simple text based listings, so it’s important to know how to use relevant micro-formats like rich snippets in order to improve your click through rates.
You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it on the blog before. It’s important and something we all understand.
In this presentation originally delivered at SMX London 2011 and goes into detail of how link building may be affected.
As with all of my presentations I’ll be working it into future podcast episode so you should sign up for them.
I was fortunate enough to be asked by the lovely chaps at SMX London to talk on their session Link Alchemy: Creative Ways Of Conjuring SEO Gold – In the talk I wanted to try and encourage people to look out side the walls of search to come up with better link building ideas.
Below are my slides and in a few weeks there will be an audio podcast version as well. So stay tuned for that.
In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your advantage, as well as duplication of content among other things.
Today’s episode is the first of two Question and Answer sessions. We’re answering questions about the value of pagerank; talking about whether results can be improved by the contents on the landing page; and what is the best way to go about starting SEO.
If you’re a search marketer who keeps even a passing eye on the blogosphere, you will have heard about recent tweaks in the Google algorithm which has punished Content Farms. If you did miss the announcement, here it is: Google has changed its algorithm in such a way that websites responsible for producing keyword focused articles in huge volumes have seen their rankings disappear overnight. The farmer name was coined by Danny Sullivan, though internally it was known as the Panda Update.
Like any Google update there’s been a huge amount of hand wringing and debate in the community. But most of the debate has missed the point. If you or your clients were being out-ranked by a content farm you had serious problems. A far more important issue is the potential inference in these changes. If these pages have lost their ability to rank they have lost their ability to pass a decent amount of link equity.
In today’s episode we share some interesting news from the world of digital marketing including Google & Bings Lover’s Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO.
SiteVisibility will be speaking at the 2012 Travel Technology Show. Contact us for more information.
