In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.
Author Archive » Kelvin
With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?
In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an SEO campaign for a seasonal event that might affect your business. The Queen’s Jubilee is a good example of a seasonal event, much like Christmas or Valentine’s Day. So when so you start preparing an SEO campaign so that you are atop keyword rankings when your business needs it the most? How do you manage lead times or delivery times? These are the questions being tackled in this episode.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how people use the internet, microformats and schema.org, the importance of authors to content and how to use online PR most effectively were also some of the topics discussed at the April event.
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In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.
We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life.
Everyone has their own suite of tools that they use to carry out day to day SEO tasks but there are a few particular situations where I either have to do something by hand or not do it at all.
These are the tools that could solve my problem so I hope a few friendly tool developers are listening!
In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.
In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow. They’re both speaking at this year’s iGaming Super Show. Among other things, they’re talking about the use of social media in the iGaming sector, including whether affiliates understand social media, how to build your brand with the help of social media, and the growing importance of Google+.
The iGaming Super Show is the biggest online gambling events of its kind. With over 2500 delegates attending and four conference streams, this is a great opportunity for marketers to learn the ins and out of this booming industry, including market specific SEO, social, PPC and marketing strategies. Held on the 22nd to the 25th of May in Dublin, Ireland, the event has some great features to help you navigate the iGaming waters, including 1 to 1 workshops with industry professionals, over 100 exhibitors happy to introduce you to the business, speed networking sessions and over 46 confirmed speakers, from the biggest iGaming CEOs to marketing experts of some of the biggest brands. A great opportunity for anyone interested in this growing an exciting sector.
We’re getting close to the Diamond Jubilee which is great news if you’re in the souvenir business, especially if you are ranking for your search terms. Not ranking? It may already be too late! A successful natural search campaign can take a while to plan, some time to kick in and then you’ve got to bear in-mind delivery cut off times.
So if there’s a seasonal peak in your search traffic and business how do you time your campaign perfectly? Below I’m going to discuss a potential calendar based on my experience with a number of our retail and lead generation sites. It’s worth noting in all these cases we were working with the client on an ongoing basis so they weren’t starting from a cold start; most onsite issues were dealt with, they had links being created, etc. Instead, what we did was concentrate our attention in a particular direction where we knew a well timed improvement in rankings would lead a significant improvement in the websites objectives.
In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to understand online PR, and why it’s important, as well as how to properly pitch your stories to journalists, knowing what the bigger story is, and the challenging relationship between journalists and PRs. They’re also discussing the effect the introduction of the Facebook timeline will have on businesses.