In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; […]
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how […]
In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.
We’re blessed in the world of SEO at the moment, never have there been more tools available to make our lives easier but at the same time there are still a few missing that would complete my professional life. Everyone has their own suite of tools that they use to carry out day to day […]
In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.
In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow. They’re both speaking at this year’s iGaming Super Show. Among other things, they’re talking about the use of social media in the iGaming sector, including whether affiliates understand social media, how to build your brand with the […]
We’re getting close to the Diamond Jubilee which is great news if you’re in the souvenir business, especially if you are ranking for your search terms. Not ranking? It may already be too late! A successful natural search campaign can take a while to plan, some time to kick in and then you’ve got to bear in-mind […]
In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to […]
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a […]
In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “Brighton estate […]