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Post By: Kelvin

Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a […]

Creating Local Search Strategies

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate […]

The Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at […]

Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see […]

Must Read Marketing Books with James Carson: Podcast Episode #159

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re […]

What is Inbound Marketing with Brian Whalley – Podcast Episode #158

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, […]

Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that […]

BrightonSEO Competition Announcement – Podcast Episode #156.5

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website. Workshops:

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