Author Archive » Kelvin

Kelvin Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. You can contact Kelvin by email at kelvin.newman@sitevisibility.com Read more of Kelvin's posts here

Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162

Posted by in Internet Marketing Podcast on March 15th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a special mobile track happening the second day of the conference, which is happening at the Birmingham NEC.

Kelvin and Paul are discussing the growth of mobile commerce, and how to get into it, as well as what to evaluate when considering your mobile audience, and whether apps are better then mobile sites, or if responsive website are better.

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Internet Retailing Expo, 21st-22nd March

Paul Skelton’s book “M-Commerce”

 

Creating Local Search Strategies

Posted by in Screencasts & Presentations, Search Marketing (SEO) on March 14th, 2012 0 Comments

In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “‘Brighton estate agents”’. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.

The Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161

Posted by in Internet Marketing Podcast on March 13th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things.

Danny will be speaking at SMX London, 15-16 May, 2012, and you can still register and make sure to enter this discount code for a 15% reduction in the cost of a ticket: SITEVISIBILITY012!
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Why the Social Media Industry Wants you To Believe the Pinterest Hype

Posted by in Social Media & Online PR on March 8th, 2012 1 Comment

I’ve been watching the hype build around Pinterest over the last couple of months with interest (excuse the pun). I imagine you’ve already come across it. You may have already have signed up for the service.

 

I never like to assume, but if I had to, I’d imagine it was because you read something claiming it was the ‘next big thing’ rather than someone using the service and singing its praises. That’s the way I came across the service, there’s been a tidal wave of marketing blogs explaining to you how you can integrate it into your marketing strategy. Even we’re guilty at SiteVisibility, including it as P in our ongoing A-Z of SEO.

 

In this article I’m not going to predict the success or failure of the site. I’ve not got a good track record in that area. For example I once predicted Pownce was going to be bigger than Twitter. I bet you’d forgotten about Pownce hadn’t you? Instead I’m going to talk a bit about why the ‘social media marketing industry’ (which I’m a consenting member of) wants there to be a constant stream of ‘next big things’ even if nothing ultimately comes of them.

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Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

Posted by in Analytics, BrightonSEO, Internet Marketing Podcast on March 6th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues.

Dara Fitzgerald Advanced Google Analytics: Interview with Dara Fitzgerald   Podcast Episode #160

This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register!

One Million Podcast Downloads: Kelvin’s Top Five

Posted by in News, Training on March 5th, 2012 1 Comment

PODCAST RASP 300 One Million Podcast Downloads: Kelvins Top Five

We’ve just hit what I think is a huge milestone in our podcast’s history! We’ve ticked over a million downloads. However you look at that it’s a huge number and it’s taken about 160 episodes and five and a half years to get there and it’s hugely gratifying. But before I put my feet up and open a nice cold beer I thought this might be a great opportunity to share what I think are the five best episodes.

If you’ve never listened to our the podcast before these five episodes are a great place to start.

Tim & Seth Double Whammy
I still can’t believe we got two New York Times Best-Selling authors in one show but we did! Tim Ferriss, for those of you who have not come across him before, is a productivity and lifestyle guru. It’s probably fair to say that he has had a life changing impact on many marketers. I don’t think many of you won’t have heard of Seth Godin, the prolific marketing author has written dozens of amazing marketing books; ones like Tribes are so good they’ve informed one of SiteVisibility’s fundamental business processes.

Avinash Kaushik
Put simply, Avinash is the most respected thinker in the world of Analytics, and in this podcast he challenges a few sacred cows, shares some serious knowledge and infects you with some of his huge passion. If you’ve not yet been biten by the Analytics bug this episode will be the one to do it.

Beginners Guide to Facebook
This is a recent episode but one that covers the fundamentals of the most popular social networking site on the planet. It’s amazed me how popular it’s become. Sometimes the podcasts can get a little detailed and involved. It’s nice to take a step back and do an introduction to a service, especially when it’s proved so useful.

My First Ever Episode
Though it feels like I’ve been on the podcast with Andy forever, that’s not actually the case. This is my first ever episode back in January of 2009. I gabbled a bit and I’m still not sure whether I added much to the discussion but what can I say, it was the first ever time!

The First Ever Episode
This was a long time before I got involved in the podcast, but I still love listening back to these first furtive steps into podcasting. It’s a little dated now but it’s a nostalgic listen for me.

What are your favourites?

Must Read Marketing Books with James Carson: Podcast Episode #159

Posted by in Internet Marketing Podcast on February 28th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books.
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What is Inbound Marketing with Brian Whalley – Podcast Episode #158

Posted by in Internet Marketing Podcast on February 21st, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads.

They’re also discussing Hubspot‘s new tool Marketing Grader, what to think about when designing your website and the metrics you should consider.
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Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157

Posted by in Internet Marketing Podcast on February 14th, 2012 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards.

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Return Path

BrightonSEO Competition Announcement – Podcast Episode #156.5

Posted by in BrightonSEO, Internet Marketing Podcast on February 13th, 2012 0 Comments

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website.

Workshops:
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