Author Archive » Lyndsey
As part of our SiteVisibility Corporate Responsibility Policy, we are involved in working with the community in a number of different ways, from support local charities to getting involved with local education at schools and Universities. Last month I went to Sussex Downs College in Lewes to run a Marketing Workshop with the Six Form students focusing on blogging as a marketing practice. The workshop was one of four run as part of the colleges Global Enterprise Week.
For the finale of the Uniform at Work project, this week we are hosting a Brighton Seagulls merchandise bidding auction for charity. We have 2 team scarves to give away to the 2 highest bid offers via Twitter. For a chance to win, please tweet @sitevisibility with the hashtag #uniformatwork, along with you bid offer or if you’re feeling shy you can DM us with your bid. A lucky 3rd place will also win some Brighton and Hove Albion badges…! Closing date and time for bids are this Friday 12th October at 3pm. Winners will not be sent their items until they have then made their contribution via the SiteVisibility Justgiving page. Don’t forget to be generous with your bids, it’s for charity!
Here it is SEO and SiteVisibility fans – The last post for our ABC’s of SEO series. This series was designed to help you all through the wonderful world of SEO and all its different tools, techniques and skills. This last post concerns Google and their algorithm updates which all SEO gurus study meticulously every time they get rolled out.
Z is always a difficult one when it comes to doing the A-Z of a subject field – the first word that generally comes into your head will be “zebra”, or something equally as irrelevant to your topic.
What is fortunate about SEO is that zebra does in fact fit into place or at least when you consider Google’s updates as a sort of ‘Google Zoo’.
Using webmaster tools is an essential component of daily SEO practises as it contains key information about the visibility of your website in Google. Webmaster tools will display any errors that Google finds when crawling your site so that you can address these errors and fix them to improve SEO on the site.
Using videos as another means of marketing your brand, product or services is one tactic that many businesses are using. With the growth of YouTube and many other video hosting and sharing sites, there are an increasing number of platforms for your content to reach. Furthermore, Videos will enhance the user experience and also possess the benefit of encouraging a visitor to become more engaged.
Using video SEO can benefit your site in a number of ways including rankings, traffic, conversions, links and enhanced brand image; therefore there is a lot of potential gain.
Creating videos for SEO purposes need to be treated in a certain way. To begin with, it is essential to conduct keyword research to see what terms people are searching for in relation to your topic ideas. You should select keywords with an ample search volume and then perform competitor research to examine if other companies have videos ranking highly in Google for such terms. Based on this research you should be able to determine the best keywords with the lowest amount of competition.
Optimising your video is paramount, as search engines cannot tell what a video is about unless you tell them. There are a number of different points to consider:
It doesn’t matter about the age, size, or type of company/individual that you are, Online reputation management or ORM is becoming more and more important for everyone. There are a couple of reasons for this.
Firstly, the internet never forgets – it is like a big old wardrobe that stores any number of skeletons inside from personal skeletons, to negative skeletons.
For luxury brands, bridging the gap between traditional and digital marketing is proving particularly challenging, more so than for their high street counterparts.
Shopping online for luxury gifts and goods is an interesting concept as a great deal of the “luxurious experience” one has when shopping in real life is lost. Those who have traditionally bought luxury thrive on the experience of buying – the atmosphere of the store: the ability to see, touch and smell the products are a big part of the process.
As the sensory experience of the store cannot be recreated online many luxury brands have had to choose whether to sacrifice the “experience”. This has resulted in many refraining from actually selling their product online. Instead they create an impressive looking site with videos and flash images that often supply product information, store locators and catalogues. Many sites will often include interactive features to maintain customer’s interest and keep them on the site for longer Read on
Roger Warner is the founder of Content and Motion, an online communications agency based in Lewes, East Sussex. Apparently he wears blue blazers on Mondays, Wednesdays and Fridays – Today being Friday I am excited about this blazer and I’m hoping for the whole hog. Blue blazer, hair slicked back, pretty girl on his arm, doing Don Draper proud. Let’s see what he has to say about what social can learn from Mad Men…
Neil Walker Online Marketer, SEO, speaker, rapper :), data miner, domainer, analytics connoisseur, link building veteran a man with many strings to his SEO-bow.
BrightonSEO an excellent opportunity to gather SEO talent and allow experts to converse one anothers experiences, almost a nirvana for SEOness
The two were just made to be together and that is why today Neil Walker is Discussing SEO value vs Client expecation vs Cost.
Founding Just Search Ltd in 2003 to which he was the first technical person in the company of 4, which is know a Global Online Marketing company. By 2004 Just Search Ltd had succesfully acheived top three status for the Search terms of SEO, Search Engine Optimisation, Internet Marketing among other phrases.
The most recent quarterly teambuilding day for SiteVisibility took place on Friday, the 10th June and contained a mixture of exercises and seminars to challenge both our mental and physical abilities. We were graced with the presence of Nikki Rae (who you can find on Twitter here: @analyticsgirl) who spent the morning taking us on a journey through the extensive world of Google Analytics. Reiterating basic knowledge, and then diving in and out of the more complicated elements of the site, the team was able to take a lot away from the session. This was felt most of all by Graeme, our very own Mr Metrics for whom the session was just like his Birthday, Christmas, and all the Bank Holidays of 2011 come at once. We are all looking forward to applying what we learnt to our future reports.
So, our brains had been challenged and then came the physical part of the day. After a few doubtful looks around the training room in the morning as the rain hammered at the skylight, lo and behold the skies cleared. We kitted ourselves out in hot pink outfits which if i may say we pulled off very well and headed off to Preston park in the afternoon to meet our challengers DC Storm, No Pork Pies, Butchers Hook and Leapfrogg.