Author Archive » Maffo
Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important these days especially when you consider how crowded the marketplace can be.
Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads.
Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the most important pages of your site; helping prospective visitors find more easily the information they need and navigate your site in a timely manner.
Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results page, not another click or two clicks away. It’s the same with hotels, flight options, directions and shopping.
Google announced a new initiative to improve our shopping experience over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.
Recently, Google Adwords came up with 2 new features, very handy for advertisers:
1) Date Range Comparison
You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with previous period (a day, a month or a quarter before), the same period last year or you can even customize it. As before, when you were building charts, now you can compare performance, conversions and Google Analytics (bounce rate, page/visit and avg.visit duration).