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Post By: Maffo

The Benefits of Beta AdWords Image Extensions

Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of  image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important […]

What Are The Benefits of Using Adwords Sitelink Descriptions?

Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads. Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the […]

Building a Better Shopping Experience

Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily  Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results […]

Google Adwords Improvements

Recently, Google Adwords came up with 2 new features, very handy for advertisers: 1) Date Range Comparison You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with […]