Building a Better Shopping Experience

Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily  Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results page, not another click or two clicks away. It’s the same with hotels, flight options, directions and shopping.

Google announced a new initiative to improve our shopping experience over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.

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Google Adwords Improvements

Recently, Google Adwords came up with 2 new features, very handy for advertisers:

1) Date Range Comparison

You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with previous period (a day, a month or a quarter before), the same period last year or you can even customize it. As before, when you were building charts, now you can compare performance, conversions and Google Analytics (bounce rate, page/visit and avg.visit duration).

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