Mila is a Content Marketing Consultant at SiteVisibility's. She writes on a number of topics like content trends, strategies and new ideas, as well as company events, seminars and webinars, changes in the industry, and new team members. Read more of Mila's posts here
At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.
Richard Adams has joined the SiteVisibility team as a Content Marketing Intern. These are this thoughts on his first day.
Day one of working at Site Visibility as a content intern and apparently it’s customary to introduce myself right here on the agency blog. For someone like me who dislikes being the centre of attention this is a somewhat scary situation to be in so please be nice with any comments you leave
At first glance I may seem a somewhat unusual recruit for a digital marketing agency in that most of my career to date has been in the world of retail management opening and running stores all over the UK. However alongside my busy life in retail I have also developed a hard-core love of blogging, SEO and more generally creating top-quality content. This is why the content team is such a close fit for me and I’m looking forward to settling in and becoming an integral part of the impressive line-up here at the Brighton SiteVisibility office. Read on
Using interviews and survey data collected about leading agencies and individuals within the digital marketing community, Econsultancy has collated all the data into hugely valuable reports. The data includes costs, levels of expertise, and various other elements which paint quite an interesting picture of each of the various aspects of the digital marketing industry. Read on
In this webinar presentation, Kelvin introduces the basics of search by answering seven commonly asked questions. He’s discussing which tactics work, how long SEO takes, what your budget should be used for, how accurate forecasts and predictions are, and whether linkbuilding is dead.
Email Marketing is widely regarded as a hugely important and growing part of the digital marketing industry. Think about how many email you get each day: not only from friends and colleagues, but also from stops where you make purchases, grocery stores you have accounts with, and even your bank. Consider the following excerpt:
The UK market for email marketing platforms and services grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011
I recently attended email marketing training course, given by the IAB and I wanted to share what I learned. This isn’t a “Dos and Don’ts” type post as we’ve done that, but more a top things to consider when creating an email campaign:
We held our annual Search Innovation Seminar at Daytona Sandown Park on 22nd June, and we wanted to share the presentations. It was a fantastic time with informative presentations, great questions from our audience, and lots of knowledge sharing.
Although the weather wasn’t great, the day certainly was!
In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline.
While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is discussing the benefits he sees from using call tracking and gives a demonstration.
If you any questions about the benefits of any of these methods, or want to learn more about Call Beacon, our lead tracking solution, please get in touch.
We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.
You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!
What Will Google do Next?
In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding. Read on
In this webinar, Graeme and Jo are discussing how to incorporate social media into your current marketing, the importance of using it properly, what makes social media different, benefits of using Social Media and
which platforms you should be using.