Author Archive » Mila

Mila Mila is a Content Marketing Consultant at SiteVisibility's. She writes on a number of topics like content trends, strategies and new ideas, as well as company events, seminars and webinars, changes in the industry, and new team members. Read more of Mila's posts here

Infectious Content

Posted by in Content Marketing Show, Search Marketing (SEO), Social Media & Online PR on November 11th, 2013 0 Comments

buy now Infectious Content

As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.

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Make Your Content More Useful

Posted by in Search Marketing (SEO) on November 6th, 2013 1 Comment

content Make Your Content More Useful

At this point, it’s almost more of a cliché to say that “we’ve all heard that content is king” since we’re hearing it so much, but that doesn’t mean we shouldn’t be talking about content; we have to because it’s one of the most important parts of any marketing strategy. A recent article on Econsultancy argues that content isn’t a strategy but a simple tactic. I don’t agree at all. With all of the big changes to the digital marketing industry and the recent focus on creating great content, it seems to me that content is basically everything that’s on our website. Anything from product images, descriptions and videos, blog posts, guest posts and articles, and of course our social profile content.

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Link Building – Make it More Human

Posted by in Search Marketing (SEO) on September 19th, 2013 0 Comments

link building Link Building   Make it More Human

As part of BrightonSEO, I attended one of the workshops the day  before the conference. Kevin Gibbons of Blue Glass UK led the workshop about Advanced Link Building tactics, and the message that was most clear to me throughout the whole day seemed to be that we digital marketing humans have got to focus on other humans. Over the past few years, we’ve heard so many clichés over and over again: ‘SEO is dead’, ‘Content is King’, ‘Big Data’ and it struck me that maybe now we’ll be hearing ‘Make it for Humans’.

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Which Types of Content Do You Think Are Most Successful?

Posted by in Search Marketing (SEO) on April 5th, 2013 1 Comment

creative content Which Types of Content Do You Think Are Most Successful?

At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.

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What’s it like to work at SiteVisibility? Thoughts on Day One.

Posted by in Working In Search on August 21st, 2012 0 Comments

Richard Adams has joined the SiteVisibility team as a Content Marketing Intern. These are this thoughts on his first day.


Day one of working at Site Visibility as a content intern and apparently it’s customary to introduce myself right here on the agency blog. For someone like me who dislikes being the centre of attention this is a somewhat scary situation to be in so please be nice with any comments you leave icon wink What’s it like to work at SiteVisibility? Thoughts on Day One.

108 0333 300x168 What’s it like to work at SiteVisibility? Thoughts on Day One.

At first glance I may seem a somewhat unusual recruit for a digital marketing agency in that most of my career to date has been in the world of retail management opening and running stores all over the UK. However alongside my busy life in retail I have also developed a hard-core love of blogging, SEO and more generally creating top-quality content. This is why the content team is such a close fit for me and I’m looking forward to settling in and becoming an integral part of the impressive line-up here at the Brighton SiteVisibility office. Read on

Looking for a Quality Search Agency?

Posted by in General Marketing, News on July 16th, 2012 1 Comment

It’s better to hear recommendations from a third party so Econsultancy fulfils this role with its annual Buyers Guides which have featured SiteVisibility for some years.

Econsultancy produce these guides on a number of topics, including Paid Search Agencies Buyer’s Guide (May 2012) , the SEO Agencies Buyer’s Guide 2012 (March 2012) as well as Content Management Systems (CMS) Buyer’s Guide, Email Marketing Platforms Buyer’s Guide 2012 and E-commerce Platforms Buyer’s Guide among others.

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Using interviews and survey data collected about leading agencies and individuals within the digital marketing community, Econsultancy has collated all the data into hugely valuable reports. The data includes costs, levels of expertise, and various other elements which paint quite an interesting picture of each of the various aspects of the digital marketing industry.  Read on

All You Want to Know About Search and More…Seven Frequently Asked SEO Questions Answered

Posted by in Screencasts & Presentations, Search Marketing (SEO) on July 11th, 2012 0 Comments

In this webinar presentation, Kelvin introduces the basics of search by answering seven commonly asked questions. He’s discussing which tactics work, how long SEO takes, what your budget should be used for, how accurate forecasts and predictions are, and whether linkbuilding is dead.

Email Marketing: What to Consider to Get it Right

Posted by in General Marketing, Training on July 4th, 2012 0 Comments

Email Marketing is widely regarded as a hugely important and growing part of the digital marketing industry. Think about how many email you get each day: not only from friends and colleagues, but also from stops where you make purchases, grocery stores you have accounts with, and even your bank. Consider the following excerpt:

The UK market for email marketing platforms and services grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011

Econsultancy Email Marketing Platforms Buyer’s Guide 2012

I recently attended email marketing training course, given by the IAB and I wanted to share what I learned. This isn’t a “Dos and Don’ts” type post as we’ve done that, but more a top things to consider when creating an email campaign:

2570696594 a0a770c7ae Email Marketing: What to Consider to Get it Right

Acquiring and Managing Your Data: Read on

SiteVisibility’s Daytona Search Innovation Seminar

Posted by in Screencasts & Presentations, Training, Working In Search on June 26th, 2012 0 Comments

We held our annual Search Innovation Seminar at Daytona Sandown Park on 22nd June, and we wanted to share the presentations. It was a fantastic time with informative presentations, great questions from our audience, and lots of knowledge sharing.

Although the weather wasn’t great, the day certainly was!

108 0281 1024x576 SiteVisibilitys Daytona Search Innovation Seminar

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Measuring Search Success Offline – A Webinar About ROI from SiteVisibility

Posted by in General Marketing, Screencasts & Presentations, Search Marketing (SEO) on May 25th, 2012 0 Comments

In this presentation, Graeme Benstead-Hume, Digital Insights Manager at SiteVisibility, and Steven Way, Principle at Collier Stevens Chartered Surveyors, are discussing a number of ways to efficiently track the return your digital marketing spend is having offline.

While Graeme demonstrates a number of tactics like surveys, QR codes, voucher codes and unique numbers, Steve is discussing the benefits he sees from using call tracking and gives a demonstration.

If you any questions about the benefits of any of these methods, or want to learn more about Call Beacon, our lead tracking solution, please get in touch.

You can watch the webinar here:

Slides can be accessed here:

If you’ve got any comments or questions, the conversation continues in our LinkedIn Group.