Author Archive » Mila
Here we are with Lucia, Georgia, Ella, Olivia, and Connie (and Molly, Hugo and Tristan, too)
Today we started with cup cake making, we gave a gingerbread man to every person who is working in the office today- let’s see what they thought of it!!!
An opportunity has arisen for a skilled digital marketing octopus at the highly respected Search Marketing agency SiteVisibility. You’re probably wondering what an octopus has to do with us, and why you’d want to voluntarily become one. The answer is pretty simple. We feel like our team is made up of lots of different skills and personalities who are represented by a lovely little group of characters (or as we like to think, the residents of the Think Tank), one of which is the octopus.
Our octopus represents someone who is a superb multi-tasker – a highly organised person who can monitor quality and processes while putting emphasis on achieving success with deadlines and deliverables.
As you’ve very likely heard, Google introduced Google+ last week, which many say is a response to Facebook. We’ve been using it here in the Think Tank to figure it out and get to know it a bit better. It’s still early days for this new tool, but here are some initial thoughts from a few members of the team. Feel free to share your views on Google+ in the comments.
Truus Heremans, Trainee Digital Marketing Consultant:
Initially I had my doubts about Google+, being such a closed social networking tool not worth using when already on Facebook, Twitter or MySpace. However, once invited and logged onto the service I started discovering its interesting tools. As Google released more and more invites I started connecting to others. Your contacts can be assigned to “Circles”, by dragging them from the top of the screen to blue Circles, and you can name them basically anything you wish (and they can’t see which Circles they’re in, so there is much liberty there). Using the Circles model the user gains a greater amount of control over what is published, since you can select which Circles you would like to share your information/posts with. Google+ seems to be aimed at people who are interested in sharing things with people or groups with similar interests rather than trying to reach the highest number of virtual “friends” (as seems to be more the case on Facebook).
When uploading a video, I received an alert asking my visibility preferences. Again, Google+ is truly focused on “privacy” and “control”. You can choose whether or not you would like your friends to comment on your photos, video’s etc. Moreover, when connecting to others, there is no consent required of both sides. You can follow anyone, similar to how you follow on Twitter.
For the individual consumer, Google+ has built a platform where the right content can reach the right people. However, for now, Google+ is really “only” aimed at consumers. If you’ve created a Google+ account for your business you might need to wait a little longer until the right features are released.
Alan Cairns, Digital Marketing Manager:
So Google have unveiled their latest attempt to topple Mark Zuckerberg’s Facebook. Since the far-from-impressive take-up of Google Buzz and Wave, I approached Google+ with scepticism. Buzz annoyed me – the way it stole my tweets and Facebook updates without my permission.
A few weeks ago, we had our first client event, our Search Innovation Seminar and Tennis Afternoon. I was really excited about organising it and I’ve left my post for a few weeks so that I could get some feedback from our clients who came as well as to reflect on the day. I was really pleased with the morning’s seminar, and although the weather forced us to miss our afternoon entertainment at the Aegon International, I’m quite sure that we enjoyed ourselves in spite of it.
If you’ve been reading the news today, you’ve likely stumbled onto the news that domain names beyond .com and .net are going to be increasingly available in the near future. Here are a few good articles about the recent change in domain names. Icann (the Internet Corporation for Assigned Names and Numbers) has approved a change in how domains are named. Companies can now purchase a suffix for their website specific to their company. In case you’re interested, Read on
In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about how to use psychology in search, so keep checking back for the others.
In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how the words you choose affect decision making.
In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a good meta description, you’ll likely increase your conversion, so we’re sharing some useful tips for writing great ones. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this screencast, we’re taking you through basic video SEO strategies. Video SEO is growing and changing rapidly and one challenge for video SEO is whether or not to syndicate the content on other sites like YouTube or host it on your own site. Kelvin is taking you through some useful tools that will help you manage your content. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links.