Author Archive » Mila
Mila is a Content Marketing Consultant at
SiteVisibility's. She writes on a number of topics like content trends, strategies and new ideas, as well as company events, seminars and webinars, changes in the industry, and new team members.
Read more of Mila's posts
here
A few weeks ago, we had our first client event, our Search Innovation Seminar and Tennis Afternoon. I was really excited about organising it and I’ve left my post for a few weeks so that I could get some feedback from our clients who came as well as to reflect on the day. I was really pleased with the morning’s seminar, and although the weather forced us to miss our afternoon entertainment at the Aegon International, I’m quite sure that we enjoyed ourselves in spite of it.
Read on
If you’ve been reading the news today, you’ve likely stumbled onto the news that domain names beyond .com and .net are going to be increasingly available in the near future. Here are a few good articles about the recent change in domain names. Icann (the Internet Corporation for Assigned Names and Numbers) has approved a change in how domains are named. Companies can now purchase a suffix for their website specific to their company. In case you’re interested, Read on
In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about how to use psychology in search, so keep checking back for the others.
In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how the words you choose affect decision making.
In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a good meta description, you’ll likely increase your conversion, so we’re sharing some useful tips for writing great ones. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this screencast, we’re taking you through basic video SEO strategies. Video SEO is growing and changing rapidly and one challenge for video SEO is whether or not to syndicate the content on other sites like YouTube or host it on your own site. Kelvin is taking you through some useful tools that will help you manage your content. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
ReelSEO
YouTube
TubeMogul
Flow Player
In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links.
One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers.
In this screencast, Mike Berry talks about the future of Marketing Departments.
In this screencast, we are talking about the advantages of cooperation with your competition. Explaining Game Theory, Kelvin is talking about how to work with your competitors in order to increase your links and how effective they are. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
