In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a field, as well as some other insights like the importance of learning outside the discipline.
Author Archive » Mila
In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies” for a discussion of the possible uses of the social media tool including the effects of the addition of the ‘Like’ button, content creation and uses of the platform.
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As you might have guessed from the title, this is more of a theory based screencast. Kelvin is talking about social identity theory and how you can use it in order to understand social media, and the best ways to design campaigns so that they have maximum impact.
In this screencast, Kelvin’s talking about how to come up with ideas for keywords and he takes you through how to use Google Analytics data in order to figure out which keywords are already bringing you traffic. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this screencast, Kelvin is talking about Seth Godin’s newest book, Linchpin.
This screencast tells you about a handful of different ways to reduce negative search results about your business. We go through how use unofficial but positive sites to your advantage, how to implement a social media strategy, and how to use other credible content in order to see positive articles rank higher.
In this screencast we’re talking about the advantages of using and ways to monitor Yahoo! Answers in order to increase the number of opportunities you have to deal with your customers. Kelvin also explains how to set up alerts and how to create automatic emails when you are mentioned.
In this screencast, we’re talking about five Twitter tools that help you manage your feeds and update multiple networks, schedule tweets, advertise, and one that acts like a directory.
In this episode of the Internet Marketing Podcast, we have Kelvin’s interview with LinkedIn marketing strategist Jan Vermeiren, who is the founder of the first LinkedIn certified training company in the world. Jan has also written two books about networking and LinkedIn, and they’re talking about how best to use the site for personal and professional use.
This screencast is relatively quick: Kelvin takes you through how to go about link building by encouraging the people who already mention you to link to you. We’re also talk about the way to find out who links to you so that you know who to contact.