One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers.
Author Archive » Mila
In this screencast, Mike Berry talks about the future of Marketing Departments.
In this screencast, we are talking about the advantages of cooperation with your competition. Explaining Game Theory, Kelvin is talking about how to work with your competitors in order to increase your links and how effective they are. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a field, as well as some other insights like the importance of learning outside the discipline.
In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies” for a discussion of the possible uses of the social media tool including the effects of the addition of the ‘Like’ button, content creation and uses of the platform.
As always you can get in touch by emailing email@example.com, leaving us a comment at http://www.internetmarketingpodcast.org or using the Twitter hashtag #impc or leave us a voicemail question on +44 1273 256 150 You can sign up for a week’s worth of our daily training videos at http://premium.internetmarketingpodcast.org
As you might have guessed from the title, this is more of a theory based screencast. Kelvin is talking about social identity theory and how you can use it in order to understand social media, and the best ways to design campaigns so that they have maximum impact.
In this screencast, Kelvin’s talking about how to come up with ideas for keywords and he takes you through how to use Google Analytics data in order to figure out which keywords are already bringing you traffic. As this is one of the videos we originally recorded for the Premium podcast, this video might reference some content currently available only to those premium subscribers.
In this screencast, Kelvin is talking about Seth Godin’s newest book, Linchpin.
This screencast tells you about a handful of different ways to reduce negative search results about your business. We go through how use unofficial but positive sites to your advantage, how to implement a social media strategy, and how to use other credible content in order to see positive articles rank higher.
In this screencast we’re talking about the advantages of using and ways to monitor Yahoo! Answers in order to increase the number of opportunities you have to deal with your customers. Kelvin also explains how to set up alerts and how to create automatic emails when you are mentioned.