Google has started rolling out real time search, which has far-reaching implications for brand reputation monitoring and SEO, particularly for those brands that up to now have largely ignored social media. Those brands that dismiss the need to monitor their online presence, or are just not well equipped to do so could quickly start to see unfortunate results – just ask Tiger Woods. With the inclusion of live Twitter streams in the natural SERPs, brand reputation has never been so important.
Folks who are just Googling for a brand are soon going to know all about the current hot issue for that company, good or bad, live from the people who matter – the actual end users, the customers. One entry into the search box will bring up everything you need to know, and you won’t have to search Twitter for more personal opinions and anecdotal evidence before you choose to buy or book.
Now it’s more crucial than ever to have constant monitoring for potentially tricky situations. Brands need to be ready with quick responses, information and, where possible, solutions and apologies to combat a potential wave of negativity that could spring from one tweet or blog post.