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Richard

BrightonSEO Under The Microscope – Dara Fitzgerald Presents Advanced Google Analytics

Posted by in Analytics, BrightonSEO on August 29th, 2012 0 Comments

One of the real benefits of operating a digital business is simply how much data we can glean about our site visitors and customers. Modern visitor tracking services like Google Analytics give us unprecedented visibility as to the activity our visitors take but diving head-first into this data can be an intimidating prospect.

Without a detailed knowledge of GA it can be difficult to know how to find, interpret and apply all the data you have at your fingertips to a commercial situation.

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BrightonSEO: Microformats, Schema And Rich Snippets Workshop Filling Up Fast

Posted by in BrightonSEO on August 27th, 2012 0 Comments

Let’s start with a question: how do you boost traffic from natural search without increasing your page rankings?

The answer of course is through the use of so-called “rich snippets” which let you include additional data in your search engine listings. If you know what you’re doing it’s possible to add all manner of additional information to your standard listings such as the dates of upcoming events, product ratings and even author photos.

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